Systematic Review : Kajian Literatur Sistematik Tentang Strategi Peningkatan Daya Saing Rumah Sakit di Era JKN
DOI:
https://doi.org/10.55606/jumbiku.v5i2.5753Keywords:
Digital Marketing, Management Strategy, National Health Insurance, Operational Efficiency, SIMRSAbstract
This study is a systematic review aimed at identifying and analyzing hospital management innovation in the context of the National Health Insurance (JKN) system. By examining 20 recent journals published between 2019 and 2025, this research provides an overview of the key strategies that hospitals employ to enhance their competitiveness and improve service delivery. The focus includes management strategies, marketing approaches, operational efficiency, and the role of information technology. The analysis reveals that effective hospital management in the JKN era requires a combination of long-term strategic planning and short-term tactical adjustments to adapt to regulatory changes. A key element of success is visionary leadership that fosters a culture of innovation and emphasizes data-driven decision-making. Marketing strategies, which traditionally relied on word-of-mouth and local advertising, have significantly shifted toward digital marketing using social media and online platforms. This transformation helps hospitals expand their reach, engage with a broader audience, and retain patients through targeted campaigns.Operational efficiency is another critical factor. The implementation of Lean Management principles, service process innovations, and optimization of Hospital Management Information Systems (SIMRS) have contributed to significant improvements in hospital performance. Additionally, human resource management practices have evolved to focus on skill development and creating a workforce that can navigate the challenges posed by JKN. Furthermore, digital technology has revolutionized patient data management and enables real-time performance monitoring, allowing hospitals to maintain high-quality service standards. The study recommends that hospitals integrate management, marketing, and operational efficiency strategies, all supported by technology and a well-trained workforce. By doing so, hospitals can optimize their capabilities and enhance their service quality, ensuring better outcomes for both patients and the healthcare sector as a whole.
Downloads
References
Aini, Z., Nurwijayanti, N., Supriatman, S., & Susanto, H. E. (2022). Strategi pengembangan transformasi sistem informasi manajemen rumah sakit (SIM-RS) di RSUD dr. Iskak Tulungagung. Journal of Community Engagement in Health, 5(2), 128-139. https://doi.org/10.30994/jceh.v5i22.383
Alayda, N. F., Aulia, C. M., Ritonga, E. R., & Purba, S. H. (2024). Literature review: Analisis dampak kebijakan jaminan kesehatan nasional (JKN) terhadap akses dan kualitas pelayanan kesehatan. Jurnal Kesehatan Samudra (JKS), 7(7). https://doi.org/10.56338/jks.v7i7.5573
Dewi, N. L. P. E. K., Chendra, W. J., & Mulyanti, D. (2023). Studi Teoritis: Strategi Promosi Pelayanan Kesehatan Rumah Sakit Swasta Di Era Jaminan Pelayanan Kesehatan (JKN). DIAGNOSA: Jurnal Ilmu Kesehatan Dan Keperawatan, 1(2), 58-64. https://doi.org/10.59581/diagnosa-widyakarya.v1i2.179
Kitchenham, B. (2004). Procedures for performing systematic reviews. Keele, UK, Keele University, 33, 1-26.
Kosala, I. A. D. T. (2019). Can government hospital survive in the era of national health insurance? Jurnal Manajemen dan Bisnis, 16(2), 50-66. http://journal.undiknas.ac.id/index.php/magister-manajemen/ https://doi.org/10.38043/jmb.v16i2.2040
Mariawati, A. S., Indralaga, D., & Paramarta, V. (2023). Literatur Review Strategi Bisnis Rumah Sakit di Era Jaminan Kesehatan Nasional (JKN). Journal of Systems Engineering and Management, 2(2), 177-183. https://doi.org/10.36055/joseam.v2i2.22286
Mayun Trinanditya, A. A. N., Barlian, D. S., Siregar, F. D. A., Ningrum, I. L., & Paramarta, V. (2025). Strategi optimalisasi manajemen pelayanan rumah sakit dalam meningkatkan kepuasan pasien. Jurnal Mirai Management, 10(1), 376-385.
Purba, S. H., Khairunnisa, K., Khairani, C., & Wanny, N. (2024). Strategi optimalisasi penggunaan SIMRS untuk meningkatkan kinerja rumah sakit. Jurnal Riset Ilmu Kesehatan Umum dan Farmasi (JRIKUF), 3(1), 1-12. https://doi.org/10.57213/jrikuf.v3i1.479
Purwadhi, P., Widjaja, Y. R., Ibliyah, K., & Pontoh, S. R. (2024). Pembangunan Strategi Pemasaran untuk Meningkatkan Daya Saing Rumah Sakit di Era Digital. MES Management Journal, 3(3), 638-646. https://doi.org/10.56709/mesman.v3i3.546
Purwadhi, P., Widjaja, Y. R., Masuni, E., & Firdausa, K. E. (2024). Analisis Strategi Dalam Menghadapi Era BPJS Kesehatan Yang Di Berlakukan Di Rumah Sakit. Innovative: Journal Of Social Science Research, 4(5), 5706-5714. https://doi.org/10.31004/innovative.v4i5.15635
Purwadhi, P., Widjaja, Y. R., Meylina, L. K., & Rosmaini, S. (2024). Pengaruh Kebijakan Manajemen Strategis Terhadap Daya Saing Rumah Sakit Di Era Jaminan Kesehatan Nasional: Systematic Literature Review. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, 3(6), 2326-2340. https://doi.org/10.56799/ekoma.v3i6.5312
Rabiulyati, M., & Nurwahyuni, A. (2023). Strategi Efisiensi Rumah Sakit di Era JKN: Literature Review. JKT: Jurnal Kesehatan Terapan, 4(2). https://doi.org/10.31004/jkt.v4i2.15562
Salim, M., & Mulyeni, S. (2025). Strategi pemasaran rumah sakit swasta non-BPJS untuk meningkatkan pendapatan dan daya saing di industri layanan kesehatan. Jurnal Manajemen Bisnis Era Digital, 2(2), 52-61. https://doi.org/10.61132/jumabedi.v2i2.510
Setiawan, I., Purwadhi, P., Veranita, M., & Syaodih, E. (2025). Strategi manajemen rumah sakit untuk meningkatkan daya saing RSUD Sambas di kawasan perbatasan. Jurnal Pemasaran Bisnis, 7(3), 57-66. https://journalversa.com/s/index.php/jpb
Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence‐informed management knowledge by means of systematic review. British Journal of Management, 14(3), 207-222. https://doi.org/10.1111/1467-8551.00375
Vikandi, B., Laksono, S. S. M., & Baihakki, I. (2019). Strategi Pemasaran Rumah Sakit Di Era Jaminan Kesehatan Nasional (JKN) Study RSM Siti Khodijh Kediri. REVITALISASI: Jurnal Ilmu Manajemen, 8(2), 180-184.
Wasiyem, W., Dwika, A., Sari, W. D. C., Ritonga, F. R., Sumpeno, S. J., Ramadhani, R., ... & Andini, Z. (2025). Analisis strategi manajemen kesehatan dalam memaksimalkan mutu pelayanan di rumah sakit: Literature review. Jurnal Ilmu Kedokteran dan Kesehatan Indonesia, 5(2), 325-334. https://doi.org/10.55606/jikki.v5i2.6378
Wibisono, F. J., & Lisdiono, P. (2024). Analisis penerapan strategi bisnis untuk mencapai resiliensi keuangan: Studi kasus di Klinik Utama XYZ. Owner: Riset dan Jurnal Akuntansi, 8(3), 3091-3108. https://doi.org/10.33395/owner.v8i3.2244
Wicahyo, S. Y., et al. (2024). Hospital business strategy planning in the era of national health guarantee (JKN). JKM (Jurnal Kebidanan Malahayati), 10(7), 685-690. https://doi.org/10.33024/jkm.v10i7.16221
Wijayanto, A. W., & Mahfudz. (2021). Analisis strategi rumah sakit dalam menghadapi era BPJS kesehatan. Revitalisasi: Jurnal Ilmu Manajemen, 8(2), 180-184. https://doi.org/10.32503/revitalisasi.v8i2.934
Wirastuti, K., Hadi Sulistyaningrum, I., Cahyono, E. B., Santoso, A., & Miftahudin, Z. (2019). Perbandingan biaya riil dengan tarif INA-CBG's penyakit stroke pada era jaminan kesehatan nasional di RS Islam Sultan Agung. Jurnal Ilmiah Ibnu Sina, 4(1), 117-126. https://doi.org/10.36387/jiis.v4i1.244
Yorismanto, Y., Amalia, R., Kasmiati, N., Hartono, B., & Daud, A. G. (2025). Penerapan lean management dalam pengurangan pemborosan di rumah sakit. RIGGS, 4(3), 109-116. https://doi.org/10.31004/riggs.v4i3.1983
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
