Hardinalis Kobal 2025. Leveraging Social Media Engagement for Business Growth: Insights into Brand Awareness and Customer Loyalty in Human Resource Management. Jurnal Manajemen, Bisnis dan Kewirausahaan. 5, 1 (Apr. 2025), 395–403. DOI:https://doi.org/10.55606/jumbiku.v5i1.5975.