Jurnal Manajemen, Bisnis dan Kewirausahaan
Journal Title: Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) Initials: JUMBIKU Frequency: April, Agustus, dan Desember. Print ISSN: 2827-8682 Online ISSN: 2827-8666 Editor in Chief: Aufa Rizka Azzumi, S.E.,M.A. DOI: 10.55606 Publisher: Lembaga Pengembangan Kinerja Dosen Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) : P-ISSN: 2827-8682 (cetak), E-ISSN: 2827-8666 Online) , Jurnal Manajemen, Bisnis dan Kewirausahaan berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen.Jurnal ini terakreditasi SINTA 5 (Surat Keputusan Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 10/C/C3/DT.05.00/2025 tanggal 21 Maret 2025 tentang Peringkat Akreditasi Jurnal Ilmiah Periode I Tahun 2025) dimulai dari Volume 2 Nomor 1 Tahun 2022 sampai Volume 6 Nomor 2 Tahun 2026. Topik dalam Jurnal Manajemen, Bisnis dan Kewirausahaan berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Indexed by: Journal Sponsors and Partners :
Peran Inovasi dalam Memediasi Orientasi Pasar terhadap Kinerja UMKM Songket Sidemen Karangasem
Business competition in the era of globalization and digitalization requires MSMEs to be able to adapt to market changes, technological developments, and the dynamics of consumer behavior. The songket industry in Sidemen District, Karangasem Regency, as one of the centers of traditional textile crafts, has great economic and cultural potential, but faces challenges such as limited innovation, mass product competition, and fluctuations in business performance. This study aims to analyze the effect of market orientation on business performance with innovation as a mediating variable in songket MSMEs in Sidemen. The study used a quantitative approach with an explanatory research design and census sampling technique on 71 owners or managers of songket MSMEs. Data were collected through a Likert scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results showed that market orientation had a positive and significant effect on innovation and business performance, innovation had a positive effect on business performance, and innovation was proven to partially mediate the relationship between market orientation and business performance. These findings indicate that improving the performance of songket MSMEs depends not only on market understanding but also on the ability to translate market information into product, process, and marketing innovations. The implications of this research emphasize the importance of strengthening internal capabilities based on market orientation and innovation as a strategy to increase the competitiveness and sustainability of local culture-based MSMEs.
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Peran Motivasi Herzberg dan Displin Kerja Sebagai Mediasi Pengaruh Servant Leadership terhadap Kinerja Karyawan
This study aims to analyze the effect of Servant Leadership on Employee Performance with Work Motivation based on Herzberg’s Two-Factor Theory and Work Discipline as mediating variables among employees of FamilyMart Malang City. This research employs a quantitative approach. The sample consists of 46 respondents who are employees of FamilyMart Malang City. Data were collected through online questionnaires, while data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS 4.0 software. The results indicate that Servant Leadership does not have a significant direct effect on Employee Performance. However, Servant Leadership has a positive and significant effect on Herzberg-based Work Motivation and Work Discipline. Furthermore, Herzberg-based Work Motivation and Work Discipline are proven to have a positive and significant effect on Employee Performance and function as mediating variables in the relationship between Servant Leadership and Employee Performance. These findings suggest that improving employee performance in the modern retail sector is more effectively achieved through strengthening work motivation and work discipline shaped by service-oriented leadership. This study provides practical implications for the management of FamilyMart Malang City in implementing sustainable human resource management practices.
Pengaruh Kualitas Obat dan Kualitas Layanan Islami terhadap Loyalitas Konsumen pada Apotek Nora di Kota Metro
This study aims to examine the influence of drug quality and Islamic service quality on consumer loyalty in pharmacies. The novelty of this research lies in combining functional factors, such as drug quality, with ethical values based on Islamic principles, including amanah, ihsan, sidq, and justice. This study uses a quantitative approach. Data were collected from pharmacy consumers through questionnaires using purposive sampling. The data were analyzed using multiple linear regression. The results show that drug quality has a positive and significant effect on consumer loyalty. This indicates that safe, effective, and high-quality drugs can increase consumer trust, leading to repeat purchases and recommendations. In addition, Islamic service quality also has a positive and significant effect on consumer loyalty. Values such as honesty, trust, fairness, empathy, and good service create comfort and strengthen emotional and spiritual connections with consumers. Furthermore, drug quality and Islamic service quality together play an important role in building consumer loyalty. However, this study is limited to pharmacy services in a specific location. Therefore, the results cannot be generalized to all pharmaceutical sectors or other regions.
Determinan Harga Saham Dilihat dari Keputusan Investasi dan Kebijakan Deviden pada Perusahaan Transportasi Indonesia
The purpose of this study is to investigate and evaluate how dividend policies and investment choices affect the stock prices of companies in the transport subsector that are listed on the Indonesia Stock Exchange (IDX) between 2021 and 2024. employing quantitative techniques in a descriptive manner. All transport businesses on the IDX are included in the study population, and 40 companies that satisfied specific requirements were selected using purposive selection procedures. Multiple linear regression analysis and traditional assumption tests are two data analysis methods used to verify the viability of the model. With a calculated t value of | 2,140 |, which is higher than the t table of | 1,975 | and a significance value of 0.034 <0.05, this study's data processing using SPSS version 26 revealed that investment decisions have a partial positive and significant impact on stock prices. Similarly, a calculated t value of | 4,627 | > t table of | 1,975 | and a significance value of 0.000 <0.05 indicate that dividend policy has a considerable impact on stock prices. The two independent variables were shown to have a significant impact on stock prices simultaneously (F test), with a F count of 13.683 > F table 3.05. The Coefficient of Determination (R2) value was 0.148, indicating that dividend policy and investing choices account for 14.8% of stock price fluctuations, with other factors not included in this model influencing the other 85.2%.
Analisa Verifikasi Dokumen terhadap Efisiensi Biaya Penganggaran pada Unit Keuangan Perusahaan PT Swabina Gatra
This study aims to analyze the effect of document verification on the cost efficiency of budgeting within the financial unit of a company. In the context of modern financial management, budgeting efficiency is a critical component that directly influences operational effectiveness and resource allocation. Document verification plays a strategic role as an internal control mechanism designed to ensure the accuracy, completeness, and administrative validity of documents prior to authorization of expenditures. This research employs a qualitative method with a descriptive and correlational approach. Primary data were collected through questionnaires distributed to 12 respondents from the Finance Unit of PT Swabina Gatra, Gresik. The data analysis was conducted to examine the extent to which the document verification process contributes to budgeting cost efficiency. The findings indicate that document verification has a positive impact on the efficiency of budgeting costs. This impact is reflected in improved timeliness in budget disbursement processes, a reduction in document-related errors or revisions, and better control over operational expenses. Therefore, strengthening document verification procedures can serve as an effective strategy to enhance overall budget efficiency within the organization.
Pengaruh Influencer dan Content Marketing terhadap Keputusan Pembelian Produk Kopi Banyuatis di Kabupaten Badung
This study aims to examine the effect of influencer marketing and content marketing, both partially and simultaneously, on purchasing decisions. The sample in this study consists of 100 consumers who purchased Kopi Banyuatis. The data analysis techniques used include validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, coefficient of determination testing, F-test, and t-test. The results of the study indicate that influencer marketing has a positive and significant effect on purchasing decisions, content marketing has a positive and significant effect on purchasing decisions, and influencer marketing and content marketing simultaneously have a significant effect on purchasing decisions. The recommendation provided by the researcher is that the management of Kopi Banyuatis is expected to collaborate with influencers who have a larger number of followers to influence consumers’ purchasing decisions, create more engaging content to encourage interaction among consumers, and consistently provide high-quality products that meet consumer needs in order to motivate consumers to invite others to visit Kopi Banyuatis.
Pengaruh Short Form Video, Kredibilitas Influencer, dan Content Review terhadap Keputusan Pembelian Lip Cream OMG Melalui Kepercayaan Konsumen di TikTok
Digital marketing through TikTok exposes consumers to short videos, Influencer endorsements, and product reviews, yet exposure does not necessarily translate into trust or actual purchasing decisions. This study examined the effects of Short Form Video, beauty Influencer credibility, and Content Review on purchase decisions for OMG Lip Cream through consumer trust. A quantitative explanatory survey was conducted in Brebes Regency from January to May 2026. Data were collected through an online questionnaire using a seven-point Likert scale from 219 purposively selected TikTok users who had viewed relevant content and purchased OMG Lip Cream. The data were analyzed with descriptive statistics, validity and reliability tests, confirmatory factor analysis, covariance-based structural equation modeling, goodness-of-fit assessment, direct-effect testing, and bias-corrected indirect-effect testing using IBM SPSS Statistics and IBM SPSS AMOS. The final model demonstrated a good fit. Content Review had a positive and significant effect on consumer trust, whereas Short Form Video and beauty Influencer credibility did not. None of the three digital marketing variables directly affected purchase decisions, and consumer trust did not affect purchase decisions. Consumer trust also failed to mediate all three relationships. The findings emphasize authentic, balanced, experience-based reviews rather than promotional exposure alone.
Pengaruh Kompetensi CFO, Board Gender Diversity, dan Leverage terhadap Penghindaran Pajak
This study aims to examine the effect of Chief Financial Officer (CFO) competency, board gender diversity, and leverage on tax avoidance in energy sector companies listed on the Indonesia Stock Exchange (IDX) during the 2022-2024 period. Tax avoidance continues to receive considerable attention because although it is conducted within the boundaries of tax regulations, it has the potential to reduce government tax revenue. Therefore, understanding the internal corporate factors associated with tax policy has become an important area of investigation. This study adopted a quantitative approach using secondary data obtained from annual reports and financial statements. The sample comparised 144 observations selected through purposive sampling, while the data were analyzed using panel data regression with EViews 13. The findings indicate that CFO competency has no significant effect on tax avoidance. In contrast, board gender diversity has a significant positive effect on tax avoidance, whereas leverage has a significant negative effect on tax avoidance.
Pengaruh Lokasi dan Atmosphere Café Terhadap Keputusan Pembelian Pada Konsumen Wonglimo Coffee dan Eatery di Tapos Depok
This study was motivated by the increasingly competitive coffee shop business, which requires business owners to understand the factors that influence consumer purchasing decisions. Wonglimo Coffee & Eatery in Tapos Depok offers a comfortable gathering concept, but several issues were still found, particularly related to location access, parking area, lighting, and cafe atmosphere. This study aims to determine the influence of location and cafe atmosphere on consumer purchasing decisions at Wonglimo Coffee & Eatery, both partially and simultaneously. This research used a quantitative method, with data collected through questionnaires distributed to 96 respondents selected using purposive sampling. The data were analyzed using SPSS version 26 through data quality tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that partially, location has a positive and significant effect on purchasing decisions, with a t-value of 4.145 and a significance value of 0.000. Cafe atmosphere also has a positive and significant effect, with a t-value of 2.763 and a significance value of 0.007. Simultaneously, location and cafe atmosphere have a positive and significant effect on purchasing decisions, with an F-value of 28.249 and a significance value of 0.000. The R Square value of 0.378 indicates a contribution of 37.8%.
Pengaruh Harga, Kualitas Produk, dan Promosi Word of Mouth terhadap Minat Beli Susu Kambing Etawa Peternakan Narayana Farm
This study was conducted with the aim of analyzing the effect of price, product quality, and Word of Mouth promotion on the buying interest in Etawa goat milk products, both partially and simultaneously at Narayana Farm Dairy Goat Farm in Banyuanyar Village, Boyolali Regency. This research used a quantitative method by collecting data through questionnaires distributed via Google Form and filled out directly. The population of this study was the residents of Banyuanyar Village, Ampel District, Boyolali Regency, with a sample of 184 respondents determined using purposive sampling technique.The data analysis techniques used are instrument tests (validity and reliability), classical assumption tests (normality, heteroscedasticity, multicollinearity, and autocorrelation), as well as hypothesis testing with multiple linear regression analysis, t-test, F-test, and coefficient of determination test (R²). The research results show that: (1) price has a positive and significant effect on purchase intention (β=0.231; sig=0.004); (2) product quality has a positive and significant effect on purchase intention (β=0.225; sig=0.004); (3) Word of Mouth promotion has a positive and significant effect on purchase intention and is the most dominant variable (β=0.536; sig=0.000); and (4) price, product quality, and Word of Mouth promotion simultaneously have a positive and significant effect on purchase intention (F=195.160; sig=0.000). The Adjusted R Square value of 0.761 indicates that the three independent variables are able to explain 76.1% of the variation in consumer purchase intention, while the remaining 23.9% is influenced by other factors outside the research model.
Kepuasan Kerja Sebagai Variabel Intervening dalam Hubungan Pengembangan Organisasi, Komitmen Organisasi, dan Motivasi Kerja terhadap Kinerja
This study examines the influence of Organizational Development (X1), Organizational Commitment (X2), and Work Motivation (X3) on Employee Performance (Y), with Job Satisfaction (M) as an intervening variable, based on 125 respondents. Prior to hypothesis testing, a discriminant validity check revealed a Heterotrait-Monotrait Ratio (HTMT) between X1 and X2 of 0.951—exceeding the 0.90 threshold—prompting a follow-up Exploratory Factor Analysis (EFA) that confirmed X1 and X2 empirically form a single factor (KMO = 0.938; the first factor explained 73.46% of variance). Based on this finding, X1 and X2 were merged into a composite construct, Organizational Governance and Engagement (X12), and the final model tested the influence of X12 and Work Motivation (X3) on Performance through Job Satisfaction. Hierarchical regression-based path analysis with 5,000-resample bootstrapping showed that X12 (β = 0.314; p < 0.001) and X3 (β = 0.510; p < 0.001) each had significant direct effects on Performance, and Job Satisfaction partially mediated the effect of Work Motivation on Performance (indirect effect = 0.105; 95% CI [0.015, 0.208]), but did not mediate the effect of X12. The final model explained 85.1% of the variance in Performance (R² = 0.851). This study underscores the importance of testing discriminant validity prior to interpreting structural models and recommends simultaneously strengthening organizational governance and work motivation as a strategy for improving employee performance.
Pengaruh Beban Kerja, Kepuasan Kerja, dan Keadilan Organisasi terhadap Kinerja
This research investigates the influence of workload, job satisfaction, organizational justice contribute to determining the performance levels of outsourced workers at PT So Good Food Boyolali. The practice of employing contract labor in the food processing sector creates complex dynamics—from both psychological and managerial perspectives—making the identification of productivity drivers an urgent managerial necessity. This research employs an associative quantitative survey design, utilizing structured questionnaires distributed to 117 outsourced employees in the Ready-to-Eat (RTE) division, selected via purposive sampling. The data were analyzed using multiple linear regression in SPSS version 32, applying a natural logarithm transformation to meet normality distribution requirements. Partial test results indicate that workload did not have a statistically significant effect on employee performance (t = -1.204; significant = 0.231). Conversely, job satisfaction (t = 5.088; sig = 0.000) and organizational justice (t = 4.601; sig = 0.000) were found to have significant effects. A simultaneous test of the three variables revealed that they explain 69.8% of the variation in employee performance (F = 86.956; sig = 0.000). These findings imply that strategies to enhance the productivity of outsourced workers should focus on strengthening job satisfaction and improving perceptions of justice, regardless of the intensity of standardized operational workloads.
Perencanaan Persediaan Bahan Baku Kulit Dimsum Menggunakan Metode Material Requirements Planning (MRP)
Dimsum skin is the outer wrapping layer of dim sum, made mainly from wheat flour, salt, water, and tapioca starch. At CV. XYZ, a small food-processing enterprise in Sidoarjo Regency, demand followed a similar pattern in 2024 and 2025, rising in March-April and December and declining in July, yet the company still orders a fixed 85 sacks of raw material without proper projection, risking overstock or shortage. This study develops a raw-material inventory plan using Material Requirements Planning (MRP) with the Lot for Lot (LFL) and Economic Order Quantity (EOQ) techniques. Sales data for 24 months were forecasted using Single Exponential Smoothing (SES) and Moving Average, compared through the MAD, MSE, and MAPE accuracy tests. SES with alpha = 0.2 produced the lowest error, and MRP with EOQ produced the lowest Total Inventory Cost (TIC) of Rp566,149 per month, saving about 65 percent compared with LFL (Rp1,638,240). MRP with EOQ is therefore recommended as the most efficient raw-material planning technique for CV. XYZ.
Pengaruh Literasi Keuangan terhadap Keberlangsungan Usaha UMKM dengan Pengelolaan Keuangan sebagai Variabel Mediasi di Purwakarta
This study examines how financial literacy affects the sustainability of MSMEs in Purwakarta Regency, with financial management tested as a mediating variable. This study was conducted because many MSMEs still face obstacles in managing their business finances, which can affect business sustainability. The purpose of this study is to analyze the influence of financial literacy on business sustainability and to determine the role of financial management as a mediating variable. The study used a quantitative approach with a causal design. Data were obtained from 132 MSMEs through the distribution of structured questionnaires. Data analysis was carried out using multilevel regression, path analysis, and the Sobel test with the help of SPSS. The results showed that financial literacy had a positive effect on financial management (β = 0.843; p = 0.000) and a direct effect on business sustainability (β = 0.411; p = 0.000). However, the results of the Sobel test showed that financial management did not mediate this relationship (Z = 1.897; p = 0.058). These findings indicate that the level of financial literacy of MSMEs plays a greater role in maintaining business continuity than financial management. The results of this study are expected to provide input for MSMEs and local governments in developing programs to improve financial literacy.
Pengaruh DER dan NPM terhadap ROA pada Perusahaan Subsektor Transportasi yang terdaftar di Bursa Efek Indonesia Periode 2021-2025
This study aims to examine how the Debt-to-Equity Ratio (DER) and Net Profit Margin (NPM) impact Return on Assets (ROA) of transportation subsector companies listed on the Indonesia Stock Exchange from 2021 to 2025. The study employed a causal associative method with a quantitative approach and panel data regression analysis. The research sample was determined using a purposive sampling technique, resulting in 10 companies with 50 observations. The regression model selection was carried out using the Chow test, the Hausman test, and the Lagrange Multiplier test, accompanied by descriptive statistical analysis and classical assumption testing. The study results show that Net Profit Margin (NPM) has a positive and significant effect on Return on Assets (ROA), while the Debt-to-Equity Ratio (DER) does not significantly affect ROA. However, DER and NPM simultaneously have a significant effect on ROA. These findings indicate that a company's ability to generate net income is a key factor influencing increased profitability, while capital structure management needs to be optimized to support improved financial performance.
Pengaruh Literasi Keuangan Syariah, Interaksi Sosial dan Persepsi Risiko terhadap Minat Investasi Saham Syariah Mahasiswa FEBI UIN Jambi
The purpose of this research was to determine the effect of Sharia financial literacy, social interaction, and risk perception on the interest in investing in Sharia stocks among students of the FEBI. This study used a quantitative approach with a causal associative research method with the types and sources of data used were primary and secondary data. Sampling was purposive sampling with a total of 90 students. Data collection utilized a questionnaire and data analysis utilized multiple linear regression. The outcomes revealed that partially Sharia financial literacy, social interaction, and risk perception influenced the interest in investing in Sharia stocks among students studied with a calculated t value < t table and a significance value below 0.05 (P < 0.05). Simultaneously, Sharia financial literacy, social interaction, and risk perception influence the interest in investing in Sharia stocks of students studied with an F-count of 81.233, while F-table is 2.48 (F-count > F-table). The R2 is 0.730, so that 73% of the interest in investing in Sharia stocks of students at the FEBI is influenced by the variables of Sharia financial literacy, social interaction, and risk perception.
Pengaruh Online Customer Review terhadap Keputusan Pembelian Konsumen pada Coffee Shop di Surakarta
Coffee shops in Surakarta have expanded at a pace that has changed how their customers decide where to go: Online reviews, not word of mouth alone, now shape that choice. This study asks whether that reliance carries through to an actual purchase, treating Online Customer Review as the variable under scrutiny among 100 purposively sampled respondents who had already read reviews before visiting a coffee shop in the city. Analysis relied on Partial Least Square Structural Equation Modeling (SEM-PLS) run in SmartPLS 4.0. Every indicator across both constructs cleared the validity and reliability bar in the outer model AVE above 0.50, Cronbach's Alpha and Composite Reliability both past 0.70 and the structural test that followed returned a path coefficient of 0.889 with a t-statistic of 28.757 (p = 0.000), a relationship the data describe as positive and significant. An R-Square of 0.790 places most of the explanatory weight for purchase decisions on Online Customer Review itself, leaving coffee shop operators with a clear stake in how carefully they cultivate the quality and credibility of the reviews attached to their name.
Pengaruh Kompetensi Sumber Daya Manusia terhadap Kinerja Sales Promotion Brand Shinzui di Wilayah Solo Raya
Field sales promotion work for a personal-care brand such as Shinzui depends heavily on the people delivering it, which is why this study set out to test whether human resource (HR) competency shapes the performance of Shinzui sales promotion staff in the Solo Raya area. Rising competition in the personal care industry means promoters can no longer rely on presence alone; they need real competency to win consumer trust and hit their sales numbers. To test this, a quantitative correlational design was used, drawing on 96 active Shinzui promoters across Solo Raya as the study sample; the sample size followed the Lameshow formula and participants were chosen purposively. Responses were gathered through a 1–5 Likert questionnaire, then run through validity and reliability checks, classical assumption tests, and a regression model in IBM SPSS Statistics 25. The regression results point to a clear, statistically significant link between HR competency and sales promotion performance: a coefficient of 0.824, t-value of 10.015 against a t-table of 1.986, and significance at 0.000 (below the 0.05 threshold). Taken together, these figures place HR competency — spanning motives, traits, self-concept, product knowledge, and communication skills — at the center of what drives promoter performance on the ground, and they point toward ongoing competency development as a strategic lever for strengthening direct sales teams in retail and personal care.
Pengaruh Kepuasan Kerja terhadap Organizational Citizenship Behavior dengan Komitmen Organisasional sebagai Variabel Mediasi
This study aims to analyze the effect of job satisfaction on organizational citizenship behavior through organizational commitment among employees of PT. BPR Artha Bali Jaya, Gianyar. This study employs Social Exchange Theory (SET), which explains that positive reciprocal relationships between organizations and employees can encourage the formation of work behaviors that benefit the organization. Employees who feel satisfied and have a high level of commitment to the organization tend to exhibit extra-role behavior. This research used a quantitative approach with a saturated sampling technique involving 48 employees of PT. BPR Artha Bali Jaya, Gianyar. Data analysis was conducted using Structural Equation Modeling based on Partial Least Square (SEM-PLS) with the assistance of SmartPLS software. The results indicate that job satisfaction has a positive and significant effect on organizational commitment and organizational citizenship behavior. Organizational commitment also has a positive and significant effect on organizational citizenship behavior and is able to partially mediate the effect of job satisfaction on organizational citizenship behavior through complementary partial mediation.
Pengaruh Persepsi Manfaat, Kemudahan Penggunaan dan Keamanan terhadap Minat Penggunaan Layanan Grabfood
This study aims to analyze the effect of perceived usefulness, perceived ease of use, and security on the intention to use GrabFood services in Boyolali District, both partially and simultaneously. This research employed a quantitative approach using a purposive sampling technique. Primary data were collected through questionnaires distributed to 100 respondents who had used GrabFood services. Data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination (R²) with SPSS software. The results indicate that perceived usefulness, perceived ease of use, and security each have a positive and significant effect on the intention to use GrabFood services. Security is the most dominant factor influencing users' intention. Simultaneously, the three variables significantly affect the intention to use GrabFood services. The Adjusted R Square value of 0.716 indicates that these variables explain 71.6% of the variation in the intention to use GrabFood services, while the remaining 28.4% is explained by other factors outside the research model.
Pengaruh Motivasi Kerja dan Keadilan Organisasi terhadap Kualitas Kerja Pegawai BPS Kab Sukoharjo
This study aims to examine the influence of work motivation and organizational justice on employee work quality at the Central Statistics Agency (BPS) of Sukoharjo Regency. A quantitative approach employing a causal-associative research design was applied to analyze the relationships among the research variables. The study population consisted of 40 employees, all of whom were selected as research respondents using a saturated sampling technique. Primary data were collected through structured questionnaires based on a five-point Likert scale and analyzed using multiple linear regression with SPSS version 25. The findings indicate that both work motivation and organizational justice have a positive and statistically significant effect on employee work quality, both individually and simultaneously. Employees with higher levels of motivation tend to demonstrate greater enthusiasm, discipline, responsibility, and punctuality in completing their tasks. Likewise, organizational justice enhances employees’ perceptions of fairness in decision-making, rewards, and workplace interactions, thereby strengthening trust, organizational commitment, and job satisfaction. These conditions collectively contribute to improved employee performance and work quality. Therefore, strengthening organizational justice while fostering employee motivation can serve as an effective strategy for improving work quality and supporting organizational performance at BPS Sukoharjo Regency.
Pengaruh Citra Merek, Kualitas Produk, Harga, dan Iklan terhadap Keputusan Pembelian Jasa Nano Coating pada Scuto Veteran Palembang
This study aims to analyze the influence of brand image, product quality, price, and advertising on purchasing decisions for nano coating services at Scuto Veteran Palembang. The research employed a quantitative method with an associative approach. The sample consisted of 138 respondents selected through purposive sampling, namely consumers who had previously used nano coating services at Scuto Veteran Palembang. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination with the assistance of Statistical Product and Service Solutions (SPSS) software. The results indicate that, partially, brand image, product quality, price, and advertising have a positive and significant effect on purchasing decisions. Brand image showed a t-value of 4.314 (sig. 0.000), product quality 2.510 (sig. 0.013), price 3.742 (sig. 0.000), and advertising 2.946 (sig. 0.004). Simultaneously, these four variables have a positive and significant effect on purchasing decisions, with an F-value of 122.742 and a significance level of 0.000. The coefficient of determination (R²) value of 0.787 indicates that 78.7% of the variation in purchasing decisions can be explained by brand image, product quality, price, and advertising, while the remaining 21.3% is influenced by other factors outside the scope of this study. Therefore, these variables are important factors in enhancing purchasing decisions for nano coating services.
Pengaruh Store Atmosphere dan Harga terhadap Keputusan Pembelian di Coffee Shop Cendana Surakarta
The rapid growth of coffee shop businesses in Surakarta, particularly in Banjarsari District where Cendana Coffee Shop is located, has increased competition among entrepreneurs. This condition requires Cendana Coffee Shop to understand factors influencing customer purchasing decisions, including store atmosphere and price, to maintain competitiveness. This study aims to determine the partial and simultaneous effects of store atmosphere and price on purchasing decisions at Cendana Coffee Shop Surakarta. The research uses a quantitative approach with an associative descriptive method. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling, with the criteria of having made at least one purchase. The research instrument was tested for validity and feasibility, and data analysis was conducted using SPSS version 25. The results indicate that store atmosphere and price have a positive and significant effect on purchasing decisions, both partially and simultaneously, with a significance value of 0.000. The coefficient of determination (R²) of 0.777 shows that 77.7% of purchasing decisions are influenced by these variables. These findings highlight the importance of improving store atmosphere and maintaining competitive prices to increase purchases and strengthen business competitiveness.
Pengaruh Influencer Marketing, Citra Merek dan Kepercayaan terhadap Minat Beli produk sunscreen Azarine pada pengguna TikTok Shop Generasi Z di Kecamatan Musuk
This study aims to analyze the influence of influencer marketing, brand image, and trust on the purchase intention of Azarine sunscreen products among Generation Z TikTok Shop users in Musuk District. This research employed a quantitative approach using a survey method involving 106 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS software. The results show that influencer marketing, brand image, and trust positively and significantly influence purchase intention, both individually and simultaneously. The coefficient of determination (R²) of 0.643 indicates that 64.3% of the variation in purchase intention is explained by these variables, while 35.7% is attributed to other factors outside the scope of this study. The study concludes that influencer marketing, brand image, and trust are important factors in increasing consumers’ purchase intention toward Azarine sunscreen products among Generation Z TikTok Shop users in Musuk District. Therefore, companies and marketers should pay attention to these factors to enhance consumers’ purchase intention.
Pengaruh Sistem E-Retribusi dan Kepatuhan Wajib Retribusi terhadap Potential Revenue pada UPT Pasar Hewan Sunggingan Dinas Perdagangan dan Perindustrian Kabupaten Boyolali
This study aims to analyze the effect of the e-retribution system and retribution payer compliance on potential revenue at the Sunggingan Livestock Market Technical Implementation Unit, Department of Trade and Industry of Boyolali Regency. This research is based on the importance of optimizing regional retribution revenue as a source of Local Own-Source Revenue (PAD) through digital-based collection systems and increased compliance. The study employed a quantitative method with a descriptive approach. The population consisted of all registered retribution payers at the Sunggingan Livestock Market Technical Implementation Unit, with samples selected using purposive sampling. Data were collected through questionnaires, observation, and documentation, then analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination (R²). The results show that the e-retribution system and retribution payer compliance have a positive and significant effect on potential revenue, both partially and simultaneously. These findings indicate that effective implementation of the e-retribution system and improved compliance can increase regional retribution revenue. Therefore, strengthening digital-based retribution management and encouraging payer compliance are important strategies for optimizing regional revenue.
Pengaruh Pemanfaatan Aplikasi Mobile JKN terhadap Minat Berkunjung Pasien BPJS Rawat Jalan di Rumah Sakit Umum Astrini Wonogiri
This study aims to examine the effect of Mobile JKN application utilization on the outpatient visit interest of BPJS Health patients at Rumah Sakit Umum Astrini Wonogiri. The study is motivated by a hospital policy requiring outpatient BPJS patients to register through the Mobile JKN application since March 2026, which raises questions about how patients' actual use of the application relates to their interest in visiting the hospital. A quantitative survey approach was used, with data collected from 100 respondents selected through accidental sampling from a population of approximately 5,000 monthly outpatient visits, using a Likert-scale questionnaire. Data were analyzed using simple linear regression, processed with SPSS version 26. The instrument was proven valid and reliable, and the regression model satisfied all classical assumption tests. The results show that Mobile JKN utilization has a positive and significant partial effect on patients' visit interest (t = 12.362; p = 0.000), so the hypothesis is accepted. These findings suggest that improving the accessibility and usability of Mobile JKN, particularly the initial access experience, can strengthen patients' motivation to seek outpatient care, offering practical direction for hospital management to prioritize digital service enhancement.
Pengaruh Influencer Kuliner dan Harga Kompetitif terhadap Minat Beli Mie Gacoan Oleh Generasi Z di Era Digital
The digital era has positioned culinary influencers and competitive pricing as key determinants of Generation Z’s purchase intention toward viral food products. This study aims to examine the effect of culinary influencers and competitive prices on consumers’ purchase intention for Mie Gacoan in the digital era. This research employed a quantitative explanatory approach with 96 Generation Z respondents selected through purposive sampling. Data collection used a Likert-scale questionnaire and was analyzed using SPSS 26, including multiple linear regression, t-test, F-test, and R². The results show that culinary influencers have a positive and significant effect on purchase intention (β = 0.499; t = 6.674; p < 0.001), as does competitive pricing (β = 0.405; t = 5.419; p < 0.001). Simultaneously, both variables have a significant effect (F = 77.982; p < 0.001) with R² = 0.626, indicating that 62.6% of the variance in purchase intention is explained by these two variables. The implication is that companies should optimize collaborations with credible micro-influencers and maintain competitive pricing strategies to enhance consumer purchase intention.
Pengaruh Kualitas Pelayanan dan Physical Evidence terhadap Loyalitas Pelanggan Onti Coffe
Fierce rivalry within the food and beverage (F&B) industry drives business operators to consistently enhance the quality of their service while cultivating an appealing physical environment in order to sustain customer loyalty. Maintaining loyal customers has become an essential strategy for ensuring long-term business growth and competitiveness in an increasingly dynamic market. The present study seeks to examine the effect of service quality and physical evidence on customer loyalty at Onti Coffee. A quantitative, associative research design was applied for this purpose. A total of 100 customers were selected as respondents through the purposive sampling technique. Data were gathered by distributing structured questionnaires and subsequently processed using the Statistical Package for the Social Sciences (SPSS) using multiple linear regression analysis. The findings reveal that service quality and physical evidence each exert a positive and significant influence on customer loyalty, both independently and jointly. These results suggest that improving service quality alongside the provision of a comfortable, attractive, and well-maintained physical setting can serve as an effective strategy for reinforcing customer loyalty at Onti Coffee. The findings are also expected to provide practical insights for managers in developing customer-oriented service strategies and creating a more satisfying customer experience.
Pengaruh Gaya Hidup, Citra Merek, dan Kualitas Produk Terhadap Minat Beli Iphone Second pada Mahasiswa Universitas Boyolali Tahun 2022-2025
This study aims to determine the influence of lifestyle, brand image, and product quality on the purchase intention regarding second-hand iPhones among students at the University of Boyolali during the 2022–2025 period. A quantitative, associative approach was employed. Data were collected via questionnaires administered to 95 active students, selected using purposive sampling. Data analysis was performed using multiple linear regression in SPSS software. The results indicate that lifestyle and product quality individually have a positive and significant effect on purchase intention. In contrast, brand image does not have a significant effect on purchase intention. Collectively, lifestyle, brand image, and product quality exert a significant influence on purchase intention; they explain 68.3% of the variance in the dependent variable, while the remaining 31.7% is explained by factors outside the model
Pengaruh Digitalisasi, Technostress, dan Motivasi Kerja terhadap Kinerja Pegawai Perumda Air Minum Tirta Ampera Kabupaten Boyolali
This research is designed to examine how digitalization, technostress, and work motivation influence employee performance within Perumda AM Tirta Ampera in Boyolali Regency. An explanatory quantitative approach was adopted as the research design. Utilizing the Slovin formula, a sample of 113 respondents was selected from a total population of 154 employees. Information was collected using questionnaires and subsequently evaluated through multiple linear regression analysis utilizing SPSS software. Classical assumption testing confirmed that the regression model is valid and free from heteroscedasticity and autocorrelation issues. Partially (t-test), digitalization exerts no significant effect on employee performance (Sig. 0.714 > 0.05), and similarly, technostress shows no significant influence (Sig. 0.729 > 0.05). Meanwhile, work motivation is proven to exert a significant positive contribution to employee performance (; Sig. ). Based on the simultaneous testing (F-test), these three independent aspects collectively demonstrate a significant effect in stimulating employee performance enhancement (; Sig. ). Furthermore, the coefficient of determination () value of 0.404 indicates that 40.4% of the variance in work performance can be explained by the combination of independent variables, while the remaining 59.6% is influenced by other factors outside the scope of this research model.
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Minat Beli Ulang Konsumen dengan Kepuasan Pelanggan sebagai Variabel Intervening pada GFC Kabupaten Sidenreng Rappang
This study aims to analyze the effect of product quality and service quality on consumer repurchase intention, both directly and through customer satisfaction as an intervening variable at GFC in Sidenreng Rappang Regency. The research method used a quantitative approach with an explanatory design and cross-sectional survey study type. The sampling technique was purposive sampling with a total sample of 270 respondents. Data were collected through questionnaire distribution using a 1-5 Likert scale and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results showed that: (1) product quality has a positive and significant effect on repurchase intention (β=0.274; t=3.910; p=0.000); (2) service quality has a positive and significant effect on repurchase intention (β=0.279; t=4.416; p=0.000); (3) customer satisfaction has a positive and significant effect on repurchase intention (β=0.387; t=5.457; p=0.000); (4) product quality has a positive and significant effect on customer satisfaction (β=0.246; t=3.129; p=0.002); (5) service quality has a positive and significant effect on customer satisfaction (β=0.409; t=5.546; p=0.000); (6) customer satisfaction mediates the effect of product quality on repurchase intention (β=0.095; t=2.633; p=0.008); and (7) customer satisfaction mediates the effect of service quality on repurchase intention (β=0.158; t=3.671; p=0.000). The R² value of repurchase intention (0.588) and customer satisfaction (0.328) indicates adequate predictive capability.
Pengaruh Adopsi Financial Technology terhadap Pengelolaan Keuangan dengan Literasi Keuangan sebagai Variabel Moderasi
This study aims to analyze the effect of financial technology adoption on financial management, the effect of financial literacy on financial management, and the role of financial literacy in moderating the relationship between financial technology adoption and financial management among teachers and staff of MAN 2 Makassar. This research uses a quantitative approach with a survey method. The sample consists of 126 respondents who are teachers and staff of MAN 2 Makassar. Data were collected through questionnaires measured using a Likert scale. The data analysis technique used is Partial Least Squares (PLS) with the assistance of SmartPLS 4 software. The results show that financial technology adoption has a positive and significant effect on financial management. Financial literacy also has a positive and significant effect on financial management. Furthermore, financial literacy is proven to moderate the relationship between financial technology adoption and financial management positively and significantly. This indicates that higher levels of financial literacy strengthen the influence of financial technology adoption on financial management. Overall, this study confirms that the utilization of financial technology supported by adequate financial literacy can improve individuals’ financial management. These findings are expected to serve as a reference for individuals and institutions in enhancing financial understanding and optimizing the use of financial technology to achieve better financial conditions.
Kewirausahaan Digital dan Penciptaan Nilai Berbasis Platform di Negara Berkembang: Peran Kemampuan Platform Digital dan Kemampuan Inovasi
Digital transformation has fundamentally changed value creation mechanisms in entrepreneurial activities, particularly through the emergence of digital platforms that facilitate interactions among entrepreneurs, customers, and various actors within business ecosystems. This study aims to examine the effect of digital entrepreneurship on platform-based value creation in emerging economies by considering digital platform capability and innovation capability as important mechanisms influencing digital value generation processes. This research employs a quantitative approach using a survey method involving 240 entrepreneurs and small and medium-sized enterprise owners who actively utilize digital platforms in their business activities. The collected data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) through SmartPLS to examine the relationships among the proposed research constructs. The findings reveal that digital entrepreneurship has a positive and significant effect on digital platform capability, indicating that entrepreneurs’ abilities to identify digital opportunities, adopt technologies, and develop digital business models enhance their capacity to utilize digital platforms effectively. Furthermore, digital platform capability demonstrates a significant positive influence on platform-based value creation, suggesting that effective platform management enables entrepreneurs to generate value through digital networks, user interactions, and ecosystem collaboration. The study also confirms that digital entrepreneurship directly contributes to platform-based value creation, while innovation capability strengthens the relationship between digital platform capability and value creation outcomes. These findings contribute theoretically by integrating digital entrepreneurship theory, platform ecosystem theory, and dynamic capability perspectives to explain value creation processes in digital economies. Practically, this research provides implications for entrepreneurs, digital platform providers, and policymakers by emphasizing the importance of strengthening digital capabilities, innovation capacity, and supportive digital ecosystems to maximize entrepreneurial opportunities in emerging economies.
Pengaruh Fasilitas dan Kualitas Pelayanan terhadap Kepuasan Masyarakat pada Puskesmas Bandar Dempo Selatan
This study aims to determine the influence of facilities and service quality on public satisfaction at the Bandar Dempo Selatan Community Health Center. A quantitative method with an associative approach was employed. The study sample consisted of 81 respondents selected using the saturated sampling technique. Data collection was conducted through observation, interviews, questionnaires, and literature review. Data analysis involved validity tests, reliability tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²) using SPSS version 26. The results indicate that all research instruments were valid and reliable. The regression equation obtained was Y = 2.657 + 0.224X₁ + 0.359X₂ + e, demonstrating that facilities and service quality have a positive influence on public satisfaction. The t-test results show that facilities have a positive and significant influence on public satisfaction (significance value 0.004 < 0.05), while service quality also has a positive and significant influence (significance value 0.000 < 0.05). The F-test result shows a significance value of 0.000 < 0.05, meaning that facilities and service quality simultaneously have a significant influence on public satisfaction. The Adjusted R-Square value of 0.587 indicates that 58.7% of public satisfaction can be explained by the variables of facilities and service quality, while 41.3% is influenced by factors outside the scope of this study. Service quality is the most dominant variable influencing public satisfaction, with a Beta value of 0.492. Therefore, continuous improvements to facilities and service quality are necessary to enhance public satisfaction at the Bandar Dempo Selatan Community Health Center.
Pengaruh Kualitas Produk, Harga, dan Promosi Digital terhadap Keputusan Pembelian Konsumen pada Industri Kuliner
This study aims to analyze the influence of product quality, price, and digital promotion on consumer purchase decisions in the culinary industry. This research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS software. Data were collected from 150 consumers of culinary products in Padang City selected using purposive sampling techniques. The research model was evaluated through the outer model analysis to assess construct validity and reliability, as well as the inner model analysis to examine the structural relationships among variables. The findings reveal that product quality, price, and digital promotion have a positive and significant effect on consumer purchase decisions. Digital promotion was identified as the most dominant factor influencing purchase decisions, indicating that effective digital marketing strategies play an essential role in shaping consumer preferences and purchasing behavior in the digital era. This study contributes to consumer behavior literature by integrating product attributes and digital marketing strategies into a comprehensive model of purchase decision formation. The implications suggest that culinary businesses should continuously improve product quality, develop value-based pricing strategies, and optimize digital promotion activities to enhance competitiveness and strengthen consumer engagement.
Pengaruh Digitalisasi Operasional dan Integrasi Rantai Pasok Terhadap Keberlanjutan Usaha pada Supplier Karkas Unggas Bebek Ndeso di Wonogiri
The dynamics of the agribusiness sector demand that SMEs agilely adapt to technology while maintaining solid coordination within their network of partners and consumers. Driven by this urgency, this study aims to investigate the effect of operational digitalization on supply chain integration, as well as to examine the impact of these variables on business sustainability in the poultry carcass supplier Bebek Ndeso Wonogiri. This study employs a quantitative approach with a survey design, involving 70 respondents consisting of internal and external parties through a purposive sampling technique. Primary data were collected using a Likert scale 1–5 structured questionnaire and analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) based on SmartPLS 4. Based on the data processing results, it is revealed that operational digitalization has a positive and significant effect in establishing reliable supply chain integration, which in turn is proven to have a positive and significant effect on enhancing business sustainability. On the other hand, operational digitalization was recorded as not having a direct significant effect on business sustainability. Substantively, these findings conclude that achieving business sustainability in the poultry carcass industry does not solely rely on technological modernization, but is heavily influenced by the effectiveness of supplier coordination, internal workflow synchronization, and the quality of customer relations. The implication of these findings underscores the importance for business actors to combine the use of digital technology with a comprehensive supply chain integration strategy in order to secure long-term business continuity.
Pengaruh Affiliate Marketing dan Live Streaming terhadap Keputusan Pembelian Produk Fashion di Tiktok Shop pada Generasi Z
The rapid development of digital technology has fundamentally transformed shopping behavior, particularly among Generation Z in Surakarta, who are currently highly inclined to purchase fashion products through the TikTok Shop platform. This study employs a quantitative approach with a survey method involving 100 respondents aged 13–29 years selected through purposive sampling. It is specifically designed to analyze the influence of affiliate marketing and live streaming variables on consumer purchasing decisions, utilizing multiple linear regression analysis with SPSS version 25 software. Based on the data analysis, the partial test results indicate that affiliate marketing has a positive and significant influence on consumer purchasing decisions t-statistic = 3.169 and sig.= 0.002. A similar impact is found in the live streaming variable, which is proven to make a positive and significant independent contribution to convincing customers t-statistic = 4.443 and sig. = 0.000. Meanwhile, when tested simultaneously, both digital marketing strategies are proven to collectively have a significant effect on purchasing decisions F-statistic = 40.304 and sig. = 0.000 with a total contribution of 45.4% (R2 = 0.454). Through these scientific findings, this study offers practical implications for MSMEs and fashion brands to optimize their affiliate marketing strategies by partnering with credible affiliates, while continuously enhancing the quality of live streaming broadcasts through interactive, responsive engagement and clear product demonstrations to sustainably drive purchasing decisions among Generation Z.
Pengaruh Voucher Tiktok dan Inovasi Produk terhadap Keputusan Pembelian Roti’O
The researcher will examine the influence of TikTok vouchers and product innovation on purchasing decisions for Roti’O, employing a quantitative survey model. Population of 100 Roti’O consumers in Purworejo Regency who had made purchases using TikTok vouchers, selected via purposive sampling. Report analysis was conducted using SPSS version 26, covering reliability, validity, the coefficient of determination, multiple linear regression, the F-test, and the t-test. The results regarding the impact of TikTok vouchers on purchasing decisions showed a t-statistic greater than the t-table value (2.532 > 1.984) with a significance level of 0.013 < 0.05; thus, H1—asserting that TikTok vouchers make a significant positive contribution to purchasing decisions—was accepted, and H0 was rejected. Similarly, the analysis of product innovation's impact on purchasing decisions yielded a t-statistic greater than the t-table value (5.526 > 1.984) with a significance level of 0.000 < 0.05; consequently, H2—asserting that product innovation makes a significant positive contribution to purchasing decisions—was accepted, and H0 was rejected. These findings indicate that both variables play a crucial role in enhancing consumer purchasing decisions regarding Roti’O products in Purworejo Regency.
Pengaruh Lingkungan Kerja, Kreativitas, dan Motivasi Kerja terhadap Kinerja Karyawan PT. Moderen Jaya Mandiri di Surabaya
Employee performance is an important factor in determining the success of a company in facing increasingly competitive business competition. This study aims to analyze the influence of the work environment, creativity, and work motivation on employee performance at PT. Modern Jaya Mandiri Surabaya. The study uses a quantitative approach with a descriptive method. The study population was 33 employees, with a sampling technique using saturated sampling so that the entire population became respondents. Data collection was carried out through distributing questionnaires using a Likert scale, then analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficients of determination (R²). The results of the study indicate that partially the work environment has a positive and significant effect on employee performance with a t-value of 3.750 and a significance of 0.001. Creativity also has a positive and significant effect on employee performance with a t-value of 3.586 and a significance of 0.001. Work motivation is the most dominant variable influencing employee performance with a t-value of 4.871 and a significance of 0.000. Simultaneously, the work environment, creativity, and work motivation have a positive and significant effect on employee performance with a calculated F value of 25.334 and a significance of 0.000. The coefficient of determination (R²) value of 0.724 indicates that 72.4% of employee performance variations can be explained by these three variables, while the remaining 27.6% is influenced by other factors outside the study. Based on the results of the study, it can be concluded that improving the quality of the work environment, developing creativity, and providing continuous work motivation can improve employee performance at PT. Modern Jaya Mandiri Surabaya.
Pengaruh Disiplin Kerja Motivasi Kerja dan Kepuasan Kerja terhadap Kinerja Pegawai pada PT Bank Pembangunan Daerah Bali Cabang Renon
A key determinant of organizational success, particularly in the banking industry, is employee performance; employees are expected to deliver services that are fast, accurate, professional, and focused on customer satisfaction. Preliminary observations and interviews at the Renon Branch of PT Bank Pembangunan Daerah Bali revealed various issues indicating suboptimal employee performance, such as administrative errors, delays in task completion, inconsistent understanding of changes in work procedures, and disparities in responsibility levels and adaptability when performing duties. This study aims to examine how employee performance at the Renon Branch of PT Bank Pembangunan Daerah Bali is influenced by work discipline, motivation, and job satisfaction. The study employs a survey design and a quantitative methodology. A census sampling technique was used, involving all 44 permanent employees as respondents. Descriptive statistics and multiple linear regression analysis were utilized to analyze data collected through observation, interviews, documentation, and Likert-scale questionnaires. The findings indicate that employee performance is positively and significantly influenced by work motivation, work discipline, and job satisfaction. These three factors also exert a significant positive influence on employee performance when considered collectively. The results suggest that management can effectively enhance employee performance, service quality, and the competitiveness of the Renon Branch of PT Bank Pembangunan Daerah Bali by implementing an integrated approach to improve work discipline, work motivation, and job satisfaction.
Pengaruh Work Life Balance, Reward, dan Punishment terhadap Kinerja Karyawan pada CV. Hemon Kados Jaya di Kabupaten Semarang
Employee performance is one of the key factors determining organizational success. This study aims to examine the effect of work life balance, reward, and punishment on employee performance at CV. Hermon Kados Jaya in Semarang Regency. This research employed an associative quantitative approach. The population consisted of 100 employees, and 80 respondents were selected using the proportionate stratified random sampling technique. Data were collected through questionnaires using a five-point Likert scale and analyzed using multiple linear regression with SPSS software. The findings indicate that work-life balance has a positive and significant effect on employee performance (Sig. = 0.044 < 0.05). Reward has no significant effect on employee performance (Sig. = 0.359 > 0.05). Meanwhile, punishment has a positive and significant effect on employee performance (Sig. = 0.017 < 0.05). Simultaneously, work-life balance, reward, and punishment significantly affect employee performance (Sig. = 0.000 < 0.05), with a coefficient of determination (R²) of 0.795, indicating that 79.5% of employee performance is explained by these three variables, while the remaining 20.5% is influenced by other factors outside the research model. The study concludes that maintaining work-life balance and implementing fair and consistent punishment contribute to improving employee performance, whereas the existing reward system has not been effective in enhancing employee performance.
Integrasi Produk Lokal dan Pariwisata Berkelanjutan melalui Transformasi Pemasaran Digital di Kota Bandung
Digital transformation creates new opportunities for micro, small, and medium enterprises to connect local products with urban tourism while supporting sustainability. This study explores how digital entrepreneurship and digital marketing integrate local products into tourism experiences in Bandung, Indonesia. The study used a qualitative case study design. Data were collected in 2026 through semi-structured interviews with an academic, an MSME actor, and a community member or tourist, supported by observation and document analysis. The data were processed through condensation, coding, categorization, thematic analysis, and source and method triangulation. The findings identify four connected themes: digital business capability, digital marketing transformation, local product and tourism integration, and local empowerment for sustainable tourism. Social media, digital storytelling, e-commerce, live shopping, and cross-sector collaboration improve product visibility and strengthen local cultural identity. However, limited digital literacy, capital, infrastructure, and market access constrain adoption. The study proposes an integrative model that links strategic digital resources, digital entrepreneurship, marketing implementation, tourism experience creation, and sustainable outcomes. The model implies that coordinated capacity building, stakeholder collaboration, and culture-based content strategies are needed to generate local economic, social, cultural, and environmental value.
Peran Produk, Harga dan Promosi dalam Meningkatkan Daya Saing
This research aims to analyze the role of marketing strategies, specifically product, price, and promotion variables, in enhancing company competitiveness amidst dynamic market competition. This study uses a qualitative approach with literature review and meta-analysis methods, examining various scientific journals, books, and relevant secondary references. The result indicate that product through high quality, innovation, and differentiation, price through competitive pricing balanced with value, and promotion through effective marketing communication and brand awareness creation significantly play a direct role in increasing competitiveness. Beyond these three main elements, competitiveness is also influenced by other supporting factors such as social media usage, viral marketing, atmosphere, and strategic location. Thus, implementing integrated marketing management focused on optimizing product, price, and promotion serves as a key strategy for companies to build sustainable competitive advantage.
Pemanfaatan Media Sosial Instagram sebagai Media Promosi pada Studi Kasus Rumah 21 Coffee
The rapid development of social media has encouraged businesses to utilize digital platforms as effective promotional tools. This study aims to describe the utilization of Instagram as a promotional medium at Rumah 21 Coffee in Jambi City. The research employed a descriptive qualitative approach. Data were collected through observation, interviews, and documentation, and analyzed using descriptive analysis techniques, including data reduction, data presentation, and conclusion drawing. The findings indicate that Rumah 21 Coffee utilizes Instagram as its primary promotional platform through various features, including Feed, Stories, Reels, Highlights, and Direct Messages. The effective use of these features is supported by attractive visual content, consistent posting, and active interaction with customers, which contribute to wider information dissemination, stronger brand awareness, broader market reach, and higher customer engagement. The study concludes that Instagram serves as an effective promotional medium in supporting Rumah 21 Coffee's digital marketing strategy and enhancing its business competitiveness in the increasingly competitive coffee shop industry
Pengaruh Pengembangan Produk Baru dan Promosi melalui Media Sosial terhadap Kepuasan Pelanggan Swastika Parfume Kota Kediri
The increasingly fierce competition in the perfume industry drives business players to implement marketing strategies capable of enhancing customer satisfaction. New product development and social media promotions are seen as crucial steps because they can add value to products, expand market reach, and strengthen relationships with consumers. This study aims to examine the impact of new product development and social media promotion on customer satisfaction at Swastika Parfume, Kediri City, by analyzing both partial and simultaneous effects. A quantitative approach was applied through a survey method involving 80 randomly selected respondents. Data collection was conducted using Google Forms with a five-point Likert scale, and the data were analyzed using validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination tests with the help of SPSS version 23. The findings indicate that new product development has a positive and significant impact on customer satisfaction. Social media promotion also has a positive and significant effect on customer satisfaction. Both independent variables simultaneously proved to have a positive and significant influence on customer satisfaction, contributing 80.2% to the variation in customer satisfaction, while the remainder is influenced by other factors outside this study. These findings suggest that improving the quality of new product development, supported by effective social media promotion, can enhance customer satisfaction. This research provides insights for Swastika Parfume in Kediri City to continue innovating products and optimizing digital promotion strategies to increase customer satisfaction and strengthen business competitiveness.
Pengaruh Pemberian Kompensasi terhadap Kepuasan Kerja pada PT. Telkom Indonesia Cabang Sorong
Human resources are a crucial asset for a company, where job satisfaction is a key determinant of performance, and compensation acts as one of its key driving factors. This study aims to determine and analyze the effect of compensation on employee job satisfaction at PT. Telkom Indonesia, Sorong Branch. The method used in this study is a quantitative associative causal approach, with a final sample of thirty-five employees who completed questionnaires. Data were analyzed empirically using instrument tests, simple linear regression, partial t-tests, and coefficients of determination. The research findings demonstrate that compensation has a positive and significant effect on employee job satisfaction, with the calculated t-value far exceeding the statistical t-table limit. Furthermore, the contribution of compensation in explaining variations in job satisfaction levels is also very strong and dominant. The implications of this study indicate that company management needs to conduct regular evaluations and formulate fair and appropriate compensation policies, particularly regarding the transparency of unit bonuses and field incentives. This step is crucial for maintaining psychological motivation, maintaining employee loyalty, minimizing the risk of job turnover, and optimizing the productivity of telecommunications services in the Sorong area.
Pengaruh Kualitas Produk, Brand Image, dan Online Customer Review terhadap Kepuasan Konsumen McDonald’s Kopo Mas Bandung
Consumer satisfaction in the fast-food industry is shaped not only by the products offered but also by brand perception and customer information circulated through digital platforms. This study examines the effect of product quality, brand image, and online customer review on consumer satisfaction at McDonald’s Kopo Mas Bandung. A quantitative approach was applied using descriptive and verificative methods. The data were collected through questionnaires distributed to 52 respondents who had purchased or experienced McDonald’s Kopo Mas Bandung. The responses were measured using a five-point Likert scale and processed with SPSS through validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression, partial test, simultaneous test, and coefficient of determination. The results indicate that product quality and brand image do not have a significant partial effect on consumer satisfaction. In contrast, online customer review has a significant effect. Simultaneously, product quality, brand image, and online customer review significantly influence consumer satisfaction. The R Square value of 0.254 shows that the three variables explain 25.4% of consumer satisfaction, while the remaining percentage is influenced by other factors outside the model. These findings indicate that managing digital customer reviews is important in strengthening consumer satisfaction.
Pengaruh Harga terhadap Keputusan Pembelian Produk Bakso pada Usaha Bakso Mas Min
This study aims to analyze the factors influencing consumers' purchasing decisions for meatball products at Bakso Mas Min. The study is motivated by the increasing competition in the culinary business, requiring business owners to understand the factors that affect consumers' purchasing decisions. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to Bakso Mas Min customers selected using purposive sampling. The collected data were analyzed using linear regression analysis to determine the influence of the research variables on purchasing decisions. The findings indicate that the variables examined have a positive effect on consumers' purchasing decisions at Bakso Mas Min. These results suggest that improving the factors influencing purchasing decisions can encourage consumers to choose and purchase the products. The findings provide practical implications for the owner of Bakso Mas Min in developing effective marketing strategies and improving business competitiveness. In addition, this study is expected to serve as a reference for future research on purchasing decisions in the culinary business sector.
Pengaruh Reputasi dan Promosi terhadap Minat Pembelian Nasabah pada PT Jasaraharja Putera Cabang Palembang
This study aimed to analyze the influence of corporate reputation and promotion on the purchase intention of insurance products at PT Jasaraharja Putera Palembang Branch. The study was motivated by the importance of corporate reputation and promotional activities in increasing public interest in insurance products amid increasingly competitive industry conditions. This study employed a quantitative method with an associative approach. The population consisted of 15,600 customers of PT Jasaraharja Putera Palembang Branch, while the sample consisted of 106 respondents selected using a simple random sampling technique. Data were collected through questionnaires and were analyzed using multiple linear regression. The results showed that corporate reputation and promotion simultaneously had a positive and significant effect on the purchase intention of insurance products. Partially, corporate reputation had a positive and significant effect on purchase intention. Likewise, promotion had a positive and significant effect on the purchase intention of insurance products. The findings indicated that better corporate reputation and more effective promotional activities increased public interest in purchasing insurance products at PT Jasaraharja Putera Palembang Branch. Therefore, the company needed to maintain a positive reputation and improve the effectiveness of its promotional programs to enhance customers' purchase intention.
Intervensi Lean Six Sigma Menurunkan Waktu Tunggu Pelayanan Obat Pasien Jkn di Depo Farmasi Rawat Jalan RS Ari Canti Bali
Long medication waiting times in outpatient pharmacy services can hinder therapy continuity and reduce patient trust, particularly among National Health Insurance (JKN) patients who make up the majority of visits at RS Ari Canti Bali. Despite several improvement efforts, the hospital's waiting-time quality indicator remained below the minimum service standard target. This study aimed to identify the root causes of delay and to apply a Lean Six Sigma intervention through the Define-Measure-Analyze-Improve-Control (DMAIC) framework to reduce medication waiting time for JKN patients at the outpatient pharmacy unit, as well as to design and evaluate a revised standard operating procedure to sustain the improvement. A mixed-methods case study design was used, combining in-depth interviews, observation, document review, and time studies analyzed with Value Stream Mapping, fishbone diagrams, and the 5-Why technique. Waiting-time data were collected from 30 baseline prescriptions and 30 post-intervention prescriptions and compared using a paired sample t-test. Results showed that average waiting time decreased from 27.33 to 16.93 minutes, a reduction of about 38 percent, with the largest decrease found in compounded prescriptions. The paired sample t-test confirmed that the reduction was statistically significant. These findings imply that an integrated Lean Six Sigma approach, supported by a sustainable standard operating procedure and monitoring plan, can meaningfully improve pharmacy service quality and help hospitals meet national waiting-time standards for JKN patients.