Fenomena Internalisasi Social Commerce: Studi Fenomenologi terhadap Pengalaman Hidup Mompreneur UMKM Subsektor Fashion di Kota Makassar
DOI:
https://doi.org/10.55606/jebaku.v6i1.6660Keywords:
Boundary Permeability, Economic Independence, Mompreneur, Self-Existence, Social CommerceAbstract
This study aims to reveal the essence of the life experiences of mompreneurs in the fashion sub-sector of Makassar City in terms of their sense of self and economic independence amid the intervention of digital technology in their domestic lives. The research method used is qualitative with a Heideggerian phenomenological approach to understand the subject as Dasein. Data were collected through semi-structured in-depth interviews, participatory observation, and documentation of 6 key informants selected using purposive sampling techniques with criteria as owners-managers of fashion MSMEs who have been actively using social commerce for at least five years. Data analysis was conducted interactively through the stages of condensation, data presentation, and conclusion drawing and verification using the Miles, Huberman, and Saldaña model. The results of the study show that the internalisation of social commerce has reached the stage of embodiment, where digital devices are no longer merely communication tools but existential extensions that are integrated with domestic activities. This phenomenon triggers extreme permeability between personal and professional spaces, but is successfully negotiated positively by informants as a means of self-actualisation and improved emotional well-being.
Downloads
References
Amorim, V., Moreira, A. C., de Sousa Lopes, B., & Rua, O. (2025). Mumpreneurship: what is known, how it is known and future agenda. Journal of Enterprising Communities: People and Places in the Global Economy, 19(5), 1072–1102. https://doi.org/10.1108/JEC-09-2024-0178
Becker, W., & Schmid, O. (2020). The right digital strategy for your business: an empirical analysis of the design and implementation of digital strategies in SMEs and LSEs. Business Research, 13(3), 985–1005. https://doi.org/10.1007/s40685-020-00124-y
Biddle, B. J. (1986). Recent Developments in Role Theory. Annual Review of Sociology, 12(1), 67–92. https://doi.org/10.1146/annurev.so.12.080186.000435
Cao, X., Gong, M., Yu, L., & Dai, B. (2020). Exploring the mechanism of social media addiction: an empirical study from WeChat users. Internet Research, 30(4), 1305–1328. https://doi.org/10.1108/INTR-08-2019-0347
Chakraborty, U., & Biswal, S. K. (2023). Impact of social media participation on female entrepreneurs towards their digital entrepreneurship intention and psychological empowerment. Journal of Research in Marketing and Entrepreneurship, 25(3), 374–392. https://doi.org/10.1108/JRME-03-2021-0028
Christensen, M., & Treas, J. (2024). Digital boundary work and work-to-family spillover in Europe: examining the role of digital skills. Community, Work & Family, 27(5), 649–672. https://doi.org/10.1080/13668803.2024.2412700
Dincer, C., & Dincer, B. (2023). Social Commerce and Purchase Intention: A Brief Look at the Last Decade by Bibliometrics. Sustainability, 15(1), 846. https://doi.org/10.3390/su15010846
Ferreira, G. B. (2025). Digital Genealogy: Aura, Liquidity, and Burnout in Online Identity. Genealogy, 9(4), 112. https://doi.org/10.3390/genealogy9040112
Hasan, M., Jannah, M., Supatminingsih, T., Ahmad, M. I. S., Sangkala, M., Najib, M., & Elpisah. (2024). Understanding the role of financial literacy, entrepreneurial literacy, and digital economic literacy on entrepreneurial creativity and MSMEs success: a knowledge-based view perspective. Cogent Business & Management, 11(1). https://doi.org/10.1080/23311975.2024.2433708
Heidegger, M. (1962). Being and time. 1927. Trans. John Macquarrie and Edward Robinson. New York: Harper.
Kang, H. Y. (2022). Technological engagement of women entrepreneurs on online digital platforms: Evidence from the Apple iOS App Store. Technovation, 114, 102522. https://doi.org/10.1016/j.technovation.2022.102522
Latif, M., Tanveer, A., Saeedikiya, M., Ullah, A., & Bilal, A. (2025). Digital Innovation and Women’s Entrepreneurship: Integrating Fragmented Literature Through a Stage-Contingent Lens. https://doi.org/10.2139/ssrn.5580373
Lenz, A.-K., Muskat, B., & de Brito, R. P. (2025). Peer support and value creation among women entrepreneurs. Small Business Economics, 65(3), 1839–1876. https://doi.org/10.1007/s11187-025-01074-7
Leong, L.-Y., Hew, T. S., Ooi, K.-B., Hajli, N., & Tan, G. W.-H. (2024). Revisiting the social commerce paradigm: the social commerce (SC) framework and a research agenda. Internet Research, 34(4), 1346–1393. https://doi.org/10.1108/INTR-08-2022-0657
Makola, Z. S. (2022). Mumpreneurs’ experiences of combining motherhood and entrepreneurship: A netnographic study. Journal of Contemporary Management, 19(si1), 1–20. https://doi.org/10.35683/jcm20129.139
Mir, A. A., Hassan, S., & Khan, S. J. (2023). Understanding digital entrepreneurial intentions: A capital theory perspective. International Journal of Emerging Markets, 18(12), 6165–6191. https://doi.org/10.1108/IJOEM-05-2021-0687
Nazam, M., Ahmed, T., Mohammadparast Tabas, A., Akhtar, M. W., & Rasool, Y. (2025). Uncovering the barriers faced by women entrepreneurs in small and medium enterprises. Journal of Enterprising Communities: People and Places in the Global Economy. https://doi.org/10.1108/JEC-01-2025-0003
Nida, B., Saleem, S., Tufail, M. S., & Qamar, B. (2024). When work never ends: How after-hours electronic communication expectations affect job satisfaction through work interference with family and emotional exhaustion. German Journal of Human Resource Management: Zeitschrift Für Personalforschung. https://doi.org/10.1177/23970022241300820
Okolie, U. C. (2025). A Longitudinal Study of Conditional Student Entrepreneurship in an Emerging Economy. Entrepreneurship Theory and Practice, 49(1), 89–128. https://doi.org/10.1177/10422587241254062
Ryan, R. M., & Deci, E. L. (2000). Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions. Contemporary Educational Psychology, 25(1), 54–67. https://doi.org/10.1006/ceps.1999.1020
Scuotto, V., Magni, D., Theofilos, T., & Giudice, M. Del. (2024). Chief Digital Officer and Organizational Creativity Toward Digitalization. IEEE Transactions on Engineering Management, 71, 13775–13786. https://doi.org/10.1109/TEM.2022.3153395
Sironić, M., & Dabić, M. (2025). Women in international business: a systematic review of trends, themes, and future directions. Review of Managerial Science. https://doi.org/10.1007/s11846-025-00932-8
Tahir, R. (2025). Balancing borders: exploring work–life balance and its impact on business performance among women entrepreneurs in the United Arab Emirates. Journal of Islamic Marketing, 16(3), 786–809. https://doi.org/10.1108/JIMA-02-2024-0079
Tian, M., Hu, H., & Chen, M. (2025). Virtual influencers in interactive marketing: a state-of-art review and future research directions. Journal of Research in Interactive Marketing, 1–18. https://doi.org/10.1108/JRIM-03-2025-0123
Ughetto, E., Rossi, M., Audretsch, D., & Lehmann, E. E. (2020). Female entrepreneurship in the digital era. Small Business Economics, 55(2), 305–312. https://doi.org/10.1007/s11187-019-00298-8
Yan, T., Wu, J., & Meng, H. (2024). The effect of digital fashion visual symbol perception on consumer repurchase intention: a moderated chain mediation model. Journal of Fashion Marketing and Management: An International Journal, 28(4), 858–874. https://doi.org/10.1108/JFMM-08-2023-0202
Žiedelis, A., Urbanavičiūtė, I., & Lazauskaitė-Zabielskė, J. (2023). Family boundary permeability, difficulties detaching from work, and work-home conflict: what comes first during the lockdown? Current Psychology, 42(28), 24163–24174. https://doi.org/10.1007/s12144-022-03492-2
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Akuntansi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
