NI LUH KOMANG TRI WULANDARI; NI MADE ASTI AKSARI. Peran Self-Congruity dalam Memediasi Pengaruh Fashion Involvement terhadap Purchase Intention Produk Fashion : Studi pada UMKM Fashion di Kota Denpasar. Jurnal Ekonomi Bisnis dan Akuntansi, [S. l.], v. 6, n. 2, p. 568–586, 2026. DOI: 10.55606/jebaku.v6i2.7703. Disponível em: https://journalshub.org/index.php/jebaku/article/view/7703. Acesso em: 29 aug. 2026.