Ni Luh Komang Tri Wulandari, Ni Made Asti Aksari. Peran Self-Congruity dalam Memediasi Pengaruh Fashion Involvement terhadap Purchase Intention Produk Fashion : Studi pada UMKM Fashion di Kota Denpasar. JEBAKU [Internet]. 2026 Aug. 3 [cited 2026 Aug. 29];6(2):568-86. Available from: https://journalshub.org/index.php/jebaku/article/view/7703