DAMPAK SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING KONSUMEN CLARISSA STORE JOMBANG
DOI:
https://doi.org/10.55606/jurima.v3i2.2257Keywords:
Shopping lifestyle, Fashion involvement, Impulse buying.Abstract
Analyzing shopping lifestyle and fashion involvement on impulse buying in Clarissa Store Jombang consumers. The advantages of Clarissa Store lie in its fashion that follows trends, reasonable prices, and easy accessibility for consumers to obtain products both offline and online through check-out. Data collection methods include observation, questionnaire distribution, and various literature reviews. The research employs a quantitative approach using multiple linear regression analysis. Sampling was done using non-probability purposive sampling technique, resulting in a sample size of 93 respondents. The research findings indicate: (1) The influenc e of shopping lifestyle on impulse buying in Clarissa Store Jombang consumers, as seen from the latest model indicators, is that consumers are interested in products that are constantly updated according to current trends, which can support their lifestyle, boost self-confidence, and self-recognition. (2) The influence of fashion involvement on impulse buying in Clarissa Store Jombang consumers. Fashion is an important aspect to support consumers' activities since it is no longer solely based on daily style but also an individual's self-image in the public eye. (3) The research results prove that shopping lifestyle and fashion involvement have an impact on impulse buying in Clarissa Store Jombang consumers. Consumers who shop at Clarissa Store Jombang have a spontaneous urge to make unplanned purchases.
Downloads
References
Angela, V., & Paramita, E. L. (2022). Pengaruh Lifestyle Dan Kualitas Produk Terhadap Keputusan Impulse Buying Konsumen Shopee Generasi Z. http://ejournal.stiemj.ac.id/index.php/ekobis248
Anggraini, D., Ferayani, F., Williny, W., Nugroho, N., & Arif, A. (2022). Analisis Shopping Lifestyle & Fashion Involvement Terhadap Impulse Buying (Studi Kasus Pembelian Kaos Pada Mahasiswa Politeknik Cendana). Jurnal Kajian Ekonomi Dan Kebijakan Publik, 7(2), 294–301. https://doi.org/10.35877/454RI.daengku1113
Desty, I. D., Wijayanto, H., & Purwaningrum, T. (2022). Pengaruh Shopping Lifestyle, Fashion Involvement Dan Hedonic Shopping Value Terhadap Impulse Buying Pembelian Hijab Merek Rabbani Di Kecamatan Sawoo Kabupaten Ponorogo Pada Masa Pandemi. Bussman Journal : Indonesian Journal of Business and Management, 2(2), 331–343. https://doi.org/10.53363/buss.v2i2.62
Edelia, A., & Anggraini, T. (2022). The Effect of Hedonic Shopping Motivation, Shopping Lifestyle, and Fashion Involvement on Impulse Buying on Zalora Customers in Medan City. Daengku: Journal of Humanities and Social Sciences Innovation, 2(4), 559–566. https://doi.org/10.35877/454ri.daengku1113
Irawati, W., & Santoso, R. P. (2021). Pengaruh Promosi Online, Price Discount Dan Product Assortment Terhadap Impulse Buying. Jpekbm (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis Dan Manajemen), 5(2), 59. https://doi.org/10.32682/jpekbm.v5i2.2260
Natalie A., A., & Japarianto, E. (2019). Analisis Pengaruh Fashion Involvement Terhadap Impulse Buying Melalui Hedonic Value Di H&M Store Pakuwon Mall Surabaya. Jurnal Manajemen Pemasaran, 13(1), 40–46. https://doi.org/10.9744/pemasaran.13.1.40-46
Ratu, B. R., Soegoto, A. S., & Samadi, L. S. (2021). The Effect Of Shopping Lifestyle, Fashion Involvement, And Hedonic Shopping Motivation On Impulse Buying Behavior (Survey On Consumers Of Pt. Matahari Department Store Mega Mall Manado). In 1282 Jurnal EMBA (Vol. 9). https://doi.org/10.35794/emba.v9i4.37338
Rony, Moh., & Pambudi, B. S. (2022). Pengaruh Hedonic Shopping Motives, Fashion Involvemen terhadap Impulse Buying E-Commerce Shopee (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura). Jurnal Kajian Ilmu Manajemen (JKIM), 1(4), 393–401. https://doi.org/10.21107/jkim.v1i4.13497
Sucidha, I. (2019). Pengaruh Fashion Involvement, Shopping Lifestyle, Hedonic Shopping Value Dan Positive Emotion Terhadap Impulse Buying Produk Fashion Pada Pelanggan Duta Mall Banjarmasin. At-Tadbir : Jurnal Ilmiah Manajemen, 3(1), 1–10. https://doi.org/10.31602/atd.v3i1.1705
Sugi, L., Ningsih, R., Anah, L., Santoso, R. P., & Hasyim, U. (2023). Dampak Promosi Online Terhadap Impulse Buying Online Produk Butik Sabrina Nganjuk. 7(1), 202–216. https://doi.org/10.52362/jisamar.v7i1.1037
Yulinda, A.T., Rahmawati, R., Sahputra, H. (2022). (2022). Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying (Studi Kasus Pada Konsumen Toko Mantan Karyawan Kota Bengkulu). 3(3), 367–379. https://doi.org/10.33752/bima.v3i3.270
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Jurnal Riset Manajemen dan Akuntansi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
