PENGARUH SERVICE QUALITY DAN PRODUCT QUALITY TERHADAP COSTUMER SATISFACTION PADA USAHA SAPPO DRINKS CABANG 5 KOTA SENGKANG

Authors

  • Naomi Ainum Hasanah Universitas Media Nusantara Citra
  • Budi Santosa Kramadibrata Universitas Media Nusantara Citra

DOI:

https://doi.org/10.55606/jurima.v3i2.2307

Keywords:

Service Quality, Product Quality, Customer Satisfaction

Abstract

This study aims to determine the effect of Service Quality and Product Quality on Customer Satisfaction in the Sappo Drinks Business, Branch 5, Sengkang City. This study used 310 respondents from Puangrimaggalatung university students. The instrument used in this research is a questionnaire. Hypothesis testing was carried out using multiple linear regression analysis with the help of SPSS 26. The results of this study explain that there is a simultaneous effect of Service Quality and Product Quality on Customer Satisfaction in the Sappo Beverage Business Branch 5 Sengkang City.

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References

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Published

2023-08-31

How to Cite

Hasanah, N. A. ., & Kramadibrata, B. S. . (2023). PENGARUH SERVICE QUALITY DAN PRODUCT QUALITY TERHADAP COSTUMER SATISFACTION PADA USAHA SAPPO DRINKS CABANG 5 KOTA SENGKANG. Jurnal Riset Manajemen Dan Akuntansi, 3(2), 272–286. https://doi.org/10.55606/jurima.v3i2.2307

Issue

Vol. 3 No. 2 (2023): Agustus: Jurnal Riset Manajemen dan Akuntansi

Section

Articles

License

Copyright (c) 2023 Jurnal Riset Manajemen dan Akuntansi

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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