Analisis Pengembangan Usaha Dalam Upaya Meningkatkan Penjualan Pada Usaha Bun’s Yoghurt
DOI:
https://doi.org/10.55606/jurima.v5i1.5005Keywords:
Business analysis, Business development, Product market fit, SalesAbstract
The study was conducted with the aim of finding out the right strategies for efficient business development in order to increase sales at Bun's Yoghurt located in West Bandung Regency. This study was conducted through a more in-depth business analysis of the Bun's Yoghurt business. The business analysis was conducted by analyzing the market, evaluating the business model and analyzing finances. Based on the results of the study conducted on a private business, it was concluded that Bun's Yoghurt has significant market potential, especially for consumers who care about health. However, to achieve product market fit, Bun's Yoghurt needs to develop the business from several aspects, namely business development from the aspect of human resources, sales and distribution aspects, product aspects and financial aspects. This was done to increase sales at Bun's Yoghurt.
Downloads
References
Jainuddin, & Ernawati, S. (2020). Pengaruh Promosi dan Saluran Distribusi Terhadap Volume Penjualan Sosis BE MART Cabang Bima. Pamator Journal, 13(1), 13–17. https://doi.org/10.21107/pamator.v13i1.6917
Karyoto. 2021. Proses Pengembangan Usaha. Karyoto: Semarang
Khan, M. A., Khan, M. N., & Khan, A. (2021). Business development strategies: A comprehensive review. Journal of Business Research, 124, 1-12. https://doi.org/10.1016/j.jbusres.2020.11.045
Kusna, N. (2020). Akuntansi dalam Efektivitas Pengendalian Internal Penjualan dengan Software Armadillo Accounting: Studi pada Koperasi Mahasiswa Padang Bulan UIN
Meyer, J., Schmid, M., & Huber, M. (2022). The role of data analytics in business development: A systematic review. Journal of Business Research, 139, 123-134. https://doi.org/10.1016/j.jbusres.2021.09.045
Murnawati, Erti, L., & Tasril. (2020). Pengaruh Harga, Produk Dan Distribusi Terhadap Volume Penjualan Batik Bono Pada Umkm Rumah Batik Andalan Di Kabupaten Pelalawan. Jurnal Daya Saing, 6(1), 85–89.
Samsul Arifin. 2020. Sales Management Strategi Menjual Dengan Pendekatan Personal. Yogyakarta : Salma Idea.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Riset Manajemen dan Akuntansi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
