Pengaruh Kualitas Produk, Kualitas Pelayanan dan Kepercayaan Konsumen Terhadap Minat Beli Produk CV. Fanjaya Logam di Kabupaten Kendal
DOI:
https://doi.org/10.55606/jurima.v6i1.6116Keywords:
product quality, service quality, consumer trust, purchase intentionAbstract
This study aims to analyze the influence of product quality, service quality, and consumer trust on purchase intention among customers of CV. Fanjaya Logam. The research employed a quantitative approach using questionnaires distributed to 71 respondents, and the data were analyzed with IBM SPSS Statistics software. The validity test results indicated that all questionnaire items were valid, with correlation values exceeding the r-table value of 0.234. The reliability test showed a Cronbach’s Alpha coefficient of 0.698 (>0.60), confirming the reliability of the instruments. Classical assumption tests, including multicollinearity, heteroscedasticity, and normality, confirmed that the regression model was appropriate for use. The multiple linear regression analysis revealed that only consumer trust had a positive and significant effect on purchase intention (t = 3.704; sig. < 0.001), whereas product quality and service quality showed no significant effects. Simultaneously, all three independent variables significantly influenced purchase intention, as indicated by the F-value of 5.206 > 3.980 and an Adjusted R² of 0.153.
Downloads
References
terhadap minat beli produk lokal di era digital. Jurnal Ekonomi dan Bisnis, 15(2), 101–113.
Arinawati, D. (2021). Analisis kualitas produk terhadap keputusan pembelian konsumen. Jurnal Manajemen dan Bisnis, 8(3), 45–54.
Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27(1), 51–90.
Kusumajaya, R., & Rivai, A. (2019). Pengaruh Citra Lembaga Dan Kualitas Layanan Terhadap Kepuasan Dan Komitmen Relasional Dan Dampaknya Pada Positive Word Of Mouth. Jurnal Ilmiah Telaah Manajemen, 14(2).
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Kotler, P., & Keller, K. L. (2021). Marketing management (16th ed.). Pearson Education.
Kurniawan, A., Sutopo, R., & Fitriani, M. (2022). Kualitas produk dan nilai pelanggan terhadap minat beli produk manufaktur lokal. Jurnal Riset Pemasaran, 9(1), 25–33.
Maulana, R. (2021). Pelayanan pelanggan sebagai faktor penentu loyalitas konsumen. Jurnal Ilmu Manajemen, 10(2), 77–86.
McKnight, D. H., Choudhury, V., & Kacmar, C. (2020). Developing and validating trust measures for e-commerce: An integrative typology. Information Systems Research, 13(3), 334–359.
Permatasari, A., Rahmawati, N., & Yuliani, F. (2023). Kepercayaan, kepuasan, dan nilai produk terhadap minat beli konsumen. Jurnal Pemasaran Kontemporer, 11(1), 55–67.
Pratiwi, D., & Hidayat, M. (2021). Kualitas pelayanan terhadap loyalitas dan minat beli konsumen pada sektor usaha lokal. Jurnal Ekonomi dan Bisnis Indonesia, 8(2), 84–95.
Sari, M., & Ali, H. (2023). Pengaruh kualitas produk terhadap minat beli konsumen di era persaingan global. Jurnal Ilmu Ekonomi dan Bisnis, 12(1), 112–120.
Schiffman, L. G., & Kanuk, L. L. (2019). Consumer behavior (12th ed.). Pearson Education.
Sugiyono. (2019). Metode penelitian kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta.
Tjiptono, F. (2019). Strategi pemasaran (4th ed.). Yogyakarta: Andi.
Tjiptono, F. (2020). Pemasaran jasa: Prinsip, penerapan, dan penelitian. Yogyakarta: Andi.
Widikdo, A., & Fauzan, R. (2023). Kepercayaan konsumen dan dampaknya terhadap keputusan pembelian di sektor manufaktur lokal. Jurnal Manajemen Pemasaran, 14(1), 33–42.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Jurnal Riset Manajemen dan Akuntansi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
