The Influence of Social Media, Motivation, and Creativity on Entrepreneurial Ability of MSEs in Kembangan Village, Kebomas District, Gresik
DOI:
https://doi.org/10.55606/jumbiku.v5i2.5779Keywords:
Creativity, Entrepreneurial Ability, Motivation, Social Media, UMKAbstract
This study aims to analyze the influence of social media, motivation, and creativity on entrepreneurial skills in Micro and Small Enterprises (MSEs) in Kembangan Village, Kebomas District, Gresik. MSEs play a crucial role in improving the community's economy, but still face various limitations in terms of both access to resources and entrepreneurial capacity development. Therefore, this study was conducted to determine the extent to which personal factors such as social media utilization, motivational drive, and creativity can contribute to the entrepreneurial skills of MSEs. This study used a quantitative approach, collecting data through a structured questionnaire from 100 registered MSEs in the study area. The data were analyzed using multiple linear regression with SPSS version 25 software. The results showed that social media, motivation, and creativity did not significantly influence entrepreneurial skills, either partially or simultaneously. The coefficient of determination (R²) was 0.073, or 7.3%, indicating that the model only explains a very small proportion of the variation in entrepreneurial skills. These findings suggest that factors beyond the research variables, such as market access, availability of business training, and financial support, likely exert a more dominant influence on the development of entrepreneurial skills among MSEs in rural and peri-urban areas. Therefore, efforts to increase entrepreneurial capacity cannot rely solely on individual factors but also require integrated structural interventions. Synergy between strengthening personal competencies, government policy support, providing funding facilities, and expanding market access is crucial for creating a sustainable entrepreneurial ecosystem. This research is expected to provide input for local governments, MSE support institutions, and academics in formulating more effective and targeted MSE development strategies.
Downloads
References
Al Mamun A, Fazal SA, and Muniady R. (2020). Entrepreneurial competencies and micro enterprise performance: The mediating role of entrepreneurial orientation. Journal of Small Business and Enterprise Development 27: 255–276. https://doi.org/10.1108/JSBED-12-2018-0385
Alalwan AA. (2021). Mobile social media and SMEs’ performance: The role of digital leadership. Journal of Small Business Management 59: 1–23. https://doi.org/10.1080/00472778.2020.1844494
Appel G, Grewal L, Hadi R, and Stephen AT. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science 48: 79–95. https://doi.org/10.1007/s11747-019-00695-1
Etikan I. (2020). Sampling and sampling methods. Biometrics & Biostatistics International Journal 5: 215–217. https://doi.org/10.15406/bbij.2020.05.00149
Fatoki O. (2021). The impact of entrepreneurial resilience on the success of small and medium enterprises in South Africa. Journal of Small Business and Enterprise Development 28: 349–362. https://doi.org/10.1108/JSBED-04-2020-0123
Gielnik MM, Bledow R, and Stark MS. (2021). A dynamic account of self control in entrepreneurship: How self control shapes and is shaped by entrepreneurial success. Journal of Business Venturing 36: 106123. https://doi.org/10.1016/j.jbusvent.2020.106123
Hair JF, Hult GTM, Ringle CM, and Sarstedt M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM). 3rd ed. SAGE Publications, Thousand Oaks, California.
Im S and Nakata C. (2021). Creative entrepreneurs and innovation in resource constrained environments. Journal of Product Innovation Management 38: 122–139. https://doi.org/10.1111/jpim.12554
Mitchelmore S and Rowley J. (2020). Entrepreneurial competencies of women entrepreneurs pursuing business growth. Journal of Small Business and Enterprise Development 27: 198–216. https://doi.org/10.1108/JSBED-01-2012-0012
Neneh BN. (2022). Entrepreneurial self efficacy and performance of small and medium sized enterprises: The mediating effect of entrepreneurial resilience. Journal of Small Business Management 60: 1–29. https://doi.org/10.1080/00472778.2021.1877727
Nguyen TH, Newby M, and Macaulay MJ. (2021). Information technology adoption in small business: Confirmation of a proposed framework. Journal of Small Business Management 59: 308–332. https://doi.org/10.1080/00472778.2017.1393925
Obi T, Iwasaki S, and Otake M. (2021). Digital marketing adoption and small business growth. Asian Business & Management 20: 347–369. https://doi.org/10.1057/s41291-021-00150-5
Sahban MA, Kumar N, and Ramalu SS. (2020). Entrepreneurship education and its impact on the entrepreneurial intentions of university students in Indonesia. Journal of Entrepreneurship Education 23: 1–10.
Sari DP. (2021). Creativity and entrepreneurial success among MSMEs in emerging markets. Journal of Innovation and Entrepreneurship 10: 1–12. https://doi.org/10.1186/s13731-021-00148-4
Welsa H. (2018). Kewirausahaan: Teori dan praktik. Salemba Empat, Jakarta, Indonesia.
Yunal VO and Indriyani R. (2019). The effect of entrepreneurial motivation on business performance: A study of MSMEs in Indonesia. International Journal of Entrepreneurship 23: 1–8.
Zhou KZ and Wu F. (2021). Technological capability, strategic flexibility, and product innovation. Strategic Management Journal 42: 1239–1266. https://doi.org/10.1002/smj.3265
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Manajemen, Bisnis dan Kewirausahaan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
