Pengaruh Lokasi dan Atmosphere Café Terhadap Keputusan Pembelian Pada Konsumen Wonglimo Coffee dan Eatery di Tapos Depok
DOI:
https://doi.org/10.55606/jumbiku.v6i2.7539Keywords:
Cafe Atmosphere, Coffee Shop, Location, Purchasing Decision, Quantitative ResearchAbstract
This study was motivated by the increasingly competitive coffee shop business, which requires business owners to understand the factors that influence consumer purchasing decisions. Wonglimo Coffee & Eatery in Tapos Depok offers a comfortable gathering concept, but several issues were still found, particularly related to location access, parking area, lighting, and cafe atmosphere. This study aims to determine the influence of location and cafe atmosphere on consumer purchasing decisions at Wonglimo Coffee & Eatery, both partially and simultaneously. This research used a quantitative method, with data collected through questionnaires distributed to 96 respondents selected using purposive sampling. The data were analyzed using SPSS version 26 through data quality tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that partially, location has a positive and significant effect on purchasing decisions, with a t-value of 4.145 and a significance value of 0.000. Cafe atmosphere also has a positive and significant effect, with a t-value of 2.763 and a significance value of 0.007. Simultaneously, location and cafe atmosphere have a positive and significant effect on purchasing decisions, with an F-value of 28.249 and a significance value of 0.000. The R Square value of 0.378 indicates a contribution of 37.8%.
Downloads
References
Abaharis, H., & Juliardo, R. (2025). Pengaruh store atmosphere dan lokasi terhadap keputusan pembelian pada Cafe Rantiang di Kota Padang. Economics and Digital Business Review, 6(2), 1289–1298. http://ojs.stieamkop.ac.id/index.php/ecotal/article/view/2462
Agustin, I. D., Mulyati, A., & Mulyati, D. J. (2024). Pengaruh cafe atmosphere, lokasi, dan word of mouth terhadap keputusan pembelian konsumen pada Cafe Harimu Hariku di Kota Gresik. Gemah Ripah: Jurnal Bisnis, 4(3), 14–26. https://doi.org/10.69957/grjb.v4i03.1685
Arianty, N. (2024). Implikasi pemasaran dalam kinerja usaha (1st ed.). UMSU Press.
Chalik, M. I. (2024). Pengaruh atmosfer toko, citra merek, dan kualitas pelayanan terhadap minat beli ulang (Studi pada Starbucks Coffee Mall Citraland SC37). Journal of Fundamental Management, 4(3), 409–423. https://repository.mercubuana.ac.id/76514/
Fansurizal, & Aprianti, K. (2022). Analisis manfaat penerapan manajemen rantai pasok dan ERP. Jurnal Manajemen, 14(2), 487–494. https://doi.org/10.30872/jmmn.v14i2.11161
Fauziyyah, Z. Z. (2025, November 5). Begini perkembangan tren kopi di kalangan anak muda. Metro TV News.
Haryani, D. S., Shena, A. R., Sandra, E., & Fauzar, S. (2024). Pengaruh store atmosphere terhadap keputusan pembelian pada Coffee Shop Samanko Tanjungpinang. Journal of Innovation Research and Knowledge, 3(8). https://mail.bajangjournal.com/index.php/JIRK/article/view/7275
Indahsari, N. L., & Roni, M. (2022). Pengaruh kualitas pelayanan, harga, dan lokasi terhadap keputusan pembelian di Kedai Kopi BE Kalirejo. Jurnal Bisnis Islam dan Perbankan Syariah, 1(1), 51–60. https://doi.org/10.58561/margin.v1i1.18
Khan, M. A., Vivek, Minhaj, S. M., Saifi, M. A., Alam, S., & Hasan, A. (2022). Impact of store design and atmosphere on shoppers' purchase decisions: An empirical study with special reference to Delhi-NCR. Sustainability, 15(1). https://doi.org/10.3390/su15010095
Levaggi, L., & Levaggi, R. (2024). Spatial competition models in health care markets: A review. Review of Industrial Organization, 65(3), 721–743. https://doi.org/10.1007/s11151-024-09978-6
Maulida, D., Ikramuddin, & Edyansyah, T. (2022). Pengaruh dimensi store atmosphere terhadap repurchase intention (Studi kasus pada Hoco Coffee Banda Aceh). Jurnal Visioner & Strategis, 11(2), 31–40. https://journal.unimal.ac.id/visi/article/view/968
Muzamil, D., Arini, A., & Nugrahani, D. S. (2025). Pengaruh harga dan lokasi terhadap keputusan pembelian (Studi konsumen Minuman Lokita Indonesia Cabang Sindurjan-Purworejo). Jurnal Manajemen dan Akuntansi, 18(1), 49–70. https://doi.org/10.69714/japt3h58
Noviana, D. (2025). Lokasi strategis dan store atmosphere: Determinan keputusan pembelian konsumen di Outlet Kopi Kenangan Kota Medan. Applied Multidisciplinary Science, 1(2), 85–98. https://doi.org/10.64276/ams.v1i2.58
Prastowo, S. L. (2021). Metode penelitian kuantitatif (Rev. ed., B. Manunggul, Ed.). PT Jamus Baladewa Nusantara.
Purwanto, A. (2025, January 5). Mengintip tren dan tantangan bisnis kopi 2025. Kompas.id.
Sahrun, Qomariyah, E., & Febriyah, A. (2021). Pengukuran tingkat kepuasan pelanggan (Qiara, Ed.; 1st ed.). CV Penerbit Qiara Media.
Siregar, Z. A., & Marbun, P. (2026). Pengaruh store atmosphere dan kualitas pelayanan terhadap keputusan pembelian pada Kopi Petik Medan. Journal of Artificial Intelligence and Digital Business, 5(1), 4430–4438. https://doi.org/10.31004/riggs.v5i1.6806
Sitanggang, R. E. S. (2026). Pengaruh promosi dan lokasi usaha terhadap keputusan pembelian pada Beach and Beats Cafe Pandan Kabupaten Tapanuli Tengah. Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi, 2(2), 118–125. https://jurnal.devitara.or.id/index.php/bisnis
Sugiyono. (2023). Metode penelitian kuantitatif, kualitatif, dan R&D (2nd ed., Sutopo, Ed.). Alfabeta.
Tambunan, R. (2023). Pengaruh store atmosphere dan lokasi terhadap keputusan pembelian di Coffee Shop Kateng Tanjungpinang (Skripsi). Sekolah Tinggi Ilmu Ekonomi (STIE) Pembangunan.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Jurnal Manajemen, Bisnis dan Kewirausahaan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
_001.jpg)
