Pengaruh Harga terhadap Keputusan Pembelian Produk Bakso pada Usaha Bakso Mas Min
DOI:
https://doi.org/10.55606/jumbiku.v6i2.7694Keywords:
Bakso Mas Min, Consumers, Marketing, Meatball Products, Purchasing DecisionAbstract
This study aims to analyze the factors influencing consumers' purchasing decisions for meatball products at Bakso Mas Min. The study is motivated by the increasing competition in the culinary business, requiring business owners to understand the factors that affect consumers' purchasing decisions. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to Bakso Mas Min customers selected using purposive sampling. The collected data were analyzed using linear regression analysis to determine the influence of the research variables on purchasing decisions. The findings indicate that the variables examined have a positive effect on consumers' purchasing decisions at Bakso Mas Min. These results suggest that improving the factors influencing purchasing decisions can encourage consumers to choose and purchase the products. The findings provide practical implications for the owner of Bakso Mas Min in developing effective marketing strategies and improving business competitiveness. In addition, this study is expected to serve as a reference for future research on purchasing decisions in the culinary business sector.
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