Slang Types and Meanings in Comments on @supremenewyork Instagram Posts: A Case Study

Ni Made Utari Cipta Swari; Putu Lirishati Soethama; Ida Ayu Made Puspani

doi:10.55606/jupensi.v6i1.6922

Authors

Ni Made Utari Cipta Swari Universitas Udayana
Putu Lirishati Soethama Universitas Udayana
Ida Ayu Made Puspani Universitas Udayana

DOI:

https://doi.org/10.55606/jupensi.v6i1.6922

Keywords:

Emoji, Instagram, Language, Semantics, Slang

Abstract

This study explores the types and meanings of slang in the comment section of the most-engaged Instagram post on the @supremenewyork account, a prominent global streetwear community. Slang in online interactions accelerates linguistic change, signaling solidarity, humor, and group identity. Using a qualitative descriptive method, 4,577 comments containing 79 slang items, including words and emojis, were analyzed. The slang items were classified into morphological, phonological, and semantic types based on Mattiello’s (2017) framework, while meanings were examined through Dynel’s (2014) semantic approach, encompassing literal, figurative, and symbolic meanings. The results revealed that semantic slang was the most prevalent (2,273 occurrences), followed by phonological (284) and morphological slang (267). Common examples of semantic slang included words like "fire," "dope," and "sick," as well as emojis like

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