Pengaruh Literasi Informasi, Perilaku Kewirausahaan, dan Jaringan Usaha Terhadap Kinerja UMKM Pasar Kamu Kab. Deli Serdang
DOI:
https://doi.org/10.55606/jurima.v6i1.6804Keywords:
Information Literacy, Entrepreneurial Behavior, Business Networks, MSME PerformanceAbstract
This study aims to analyze the influence of information literacy, entrepreneurial behavior, and business networks on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the Youth Work Breakfast Week (Pasar KAMU) in Pantai Labu District, Deli Serdang Regency. This study uses a quantitative approach with a survey method. The study population consists of all MSMEs in Pasar KAMU with a sample of 40 respondents determined using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the help of the SPSS program. The results of the study indicate that partially information literacy, entrepreneurial behavior, and business networks have a positive and significant effect on MSME performance. Simultaneously, the three independent variables also have a significant effect on MSME performance. The coefficient of determination (R Square) value of 0.829 indicates that 82.9% of MSME performance is influenced by information literacy, entrepreneurial behavior, and business networks, while 17.1% is influenced by other factors outside this study
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